Insights

Creating an Employer Brand Index

A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is...

How HP Uses Video for Employer Branding

Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at...

How Red Bull Gives Wings to Employer Branding

Red Bull is one of the world’s most famous and greatly loved energy drinks. The drink is popular with students, sports fanatics, celebrities, workers and the ordinary human being, and available in more than 171 countries worldwide. Red Bull has...

A Guide to Creative Trends in 2018

Every year, Shutterstock analyze the data from billions of searches for images, videos, and music, and put together the trends that will likely be emerging in the coming year. We speak with Robyn Lange, the Curator for Shutterstock, a technology...

Employer Brand Measurement – Do’s and Don’ts

We’ve been pretty clear that improving the employer brand will help to improve the quality and quantity of candidates the organisation is able to attract. Building a robust employer brand will save time and money as the organisation improves recruitment...

How Australia Post Delivers Employer Branding

Real talent is getting harder and harder to find, especially as hiring those with exceptional digital abilities becomes more important to many and most companies around the world. We speak to an organization down under dating back over 200 years...

Building Employer Brand Equity

Building an effective employer brand is becoming a priority for many of organisations. The added value of favourable employee perceptions of the organisation can be characterised as ‘employer brand equity’. Take a look at your core employer brand assets in...

How EY Attracts Young Talent with Employer Brand

One of the 'Big Four', EY is among the biggest global professional service firms in the world, so recruiting young talent is a must-do in order to maintain a real consistent stream of talent. We're with Steve Keith, Marketing and...

How SAP Attracts Gen Z with Employer Branding

This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of their employees. We sit down with Jenn Prevoznik is the Head of Early...