A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is a correlation between the employment brand are and how attractive an organization is as an…
Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the ‘HP…
Red Bull is one of the world’s most famous and greatly loved energy drinks. The drink is popular with students, sports fanatics, celebrities, workers and the ordinary human being, and available in more than 171 countries worldwide. Red Bull has been around for a while: 31 years, whilst selling over 68 billion cans! Whenever there’s…
Every year, Shutterstock analyze the data from billions of searches for images, videos, and music, and put together the trends that will likely be emerging in the coming year. We speak with Robyn Lange, the Curator for Shutterstock, a technology company offering a creative platform for assets, tools, and service with over a 180 million…
We’ve been pretty clear that improving the employer brand will help to improve the quality and quantity of candidates the organisation is able to attract. Building a robust employer brand will save time and money as the organisation improves recruitment processes, reduces time to hire, increases internal recommendations and builds a talent pool. As the…
Real talent is getting harder and harder to find, especially as hiring those with exceptional digital abilities becomes more important to many and most companies around the world. We speak to an organization down under dating back over 200 years with very specific job roles across a huge country. Quila Israelson is the Employer Branding…
Building an effective employer brand is becoming a priority for many of organisations. The added value of favourable employee perceptions of the organisation can be characterised as ‘employer brand equity’. Take a look at your core employer brand assets in order to evaluate your employer brand equity. EBE is defined as a “set of employment…
One of the ‘Big Four’, EY is among the biggest global professional service firms in the world, so recruiting young talent is a must-do in order to maintain a real consistent stream of talent. We’re with Steve Keith, Marketing and Communications Lead for Apprenticeships at EY, who spills the beans on their award-winning approach to attracting…
This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of their employees. We sit down with Jenn Prevoznik is the Head of Early Talent Acquisition at SAP and she delves into how the company goes about hiring over…