Where do you start with recruitment marketing? According to Three Ears Media’s Katrina Kibben, effective recruitment marketing always begins with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates want and much more. For most of Katrina’s…
Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience. In this episode…
For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we’ll learn how Brad Owens uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring.” He…
If you were to pick out one industry where the need for diversity and inclusiveness is most prevalent, most of you would say the tech industry. Over the past few years, we have seen plenty of diversity issues arising in some of the biggest tech brands in the world. We won’t name anyone, don’t worry….
After the acquisition of US Airways, American Airlines has been making significant changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin’s role is to build talent acquisition programs and strategies. Her team’s focus is to support the enterprise talent attraction…
How do you communicate an employer brand from the inside out? It all starts from within your organization. Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode, we’ll learn what impact employee stories have on talent attraction, how to go about capturing…
What’s the best source of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. In this episode, he shares his…
The power of purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. This week we sit down with Markus Kramer. He advises Boards,…
If you take employer branding seriously then you are bound to ask: is there a correlation or a causal link between employee satisfaction and financial performance? You would hope to see a positive and significant relationship between employer brand and engagement and retention. In 2015 the University of Kansas conducted a study for Glassdoor which…