Insights

Why Good Recruitment Marketing Starts with Listening

Where do you start with recruitment marketing? According to Three Ears Media's Katrina Kibben, effective recruitment marketing always begins with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around...

How Dell Manages a Global Employer Brand Function

Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of...

Maximizing Employer Branding for Small & Medium-sized Companies

For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we'll learn how Brad Owens uses his experience to...

Diversity & Inclusion at 10 Top Tech Companies

If you were to pick out one industry where the need for diversity and inclusiveness is most prevalent, most of you would say the tech industry. Over the past few years, we have seen plenty of diversity issues arising in...

Fly Away with American Airlines’ Employer Brand

After the acquisition of US Airways, American Airlines has been making significant changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin's role is to build...

Communicating the Employer Brand from the Inside Out

How do you communicate an employer brand from the inside out? It all starts from within your organization. Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode,...

How Merck Trusts Employees to Activate the Employer Brand

What’s the best source of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global...

The Power of Purpose for Employer Brands

The power of purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could...

Employer Brand and Profits: Correlation or Causation?

If you take employer branding seriously then you are bound to ask: is there a correlation or a causal link between employee satisfaction and financial performance? You would hope to see a positive and significant relationship between employer brand and...