Insights

Employer Branding in 2020

Managing organizational reputation is imperative in a dynamic and competitive environment. Smart companies monitor and control how both stakeholders and potential candidates see them. Not just in how they are presented online, but how the employer brand presents a holistic...

Employer Brand vs. Employee Experience

Employer brand describes an employer's reputation as a place to work and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. The organization that creates a robust employer brand will be...

Measuring the Health of Your Employer Brand

In a competitive labor market, the challenge for organizations is to differentiate themselves so as to attract and retain talented staff. The concept of branding the firm for potential and existing employees is a strategic tool for HR professionals. The...

What Are the Most Important Employer Brand Activities?

A robust and positive employer brand can make your organisation stand out against the competition in the hiring market. Research shows that 84 percent of the world’s most attractive employers say employer branding is one of their top priorities. Key...

The Employer Brand Audit Process

The importance of the employer brand to organisational success is a subject high on the corporate agenda. We have shown in our articles on this topic how employers position themselves to attract and retain the best talent through the development...

Employer Brand vs. Recruitment Marketing

This is what Rebecca Drew of LinkedIn Talent Solutions told us: recruitment marketing and employer branding have a complex relationship: both deal with talent attraction, communication, and recruitment but they are distinct in how they achieve their goals. Employer branding...

Employer Value Proposition vs. Company Values

An organisation’s values constitute the template for the standards and behaviours expected from directors and employees. The CIPD says that most employees recognise the significance of organisational values, with almost three-quarters (73%) stating that it is important for organisations to...

How to Plan an EVP Development Project

A good project plan takes encompasses the approach the team will take and enables team and stakeholders to document decisions around the objective, scope, timescale, resources, and desired outcomes of the Employer Value Proposition (EVP) development initiative. Towers Watson report...

Appointing an Agency to Develop EVP

Developing a robust employer value proposition (EVP) requires that the organization takes a holistic approach to employment strategy and the employer brand. This starts with the crucial foundation of defining organizational values; authenticity and credibility are the key components of...