Insights

Employer Branding in the Travel Industry

The travel and tourism sector accounts for 10% of the world’s GDP and 7% of its exports. It is responsible for one in 10 jobs globally and the main source of foreign exchange in one-third of developing countries. Employer branding...

Employer Branding in the Airline Industry

In the airline industry, a robust employer brand is a great asset in recruiting bright, friendly people who are able to empathize with customers. A strong talent pipeline relies on a brand demonstrating that they offer talent development and encourage...

Employer Branding in the Banking Industry

Wikipedia supplies this definition: “Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers”. It’s a problem for banks -...

What is the Difference Between Employer Brand and EVP?

Feeling a bit lost in the jargon? You're not alone! Employer brand is difficult enough to explain to a layperson, and EVP sounds like an Executive Vice President. In this post, we try to clarify where the two concepts differ...

Management at America’s Top 10 Retailers

As the retail world is so heavily reliant on the trends and tastes of its consumers, it means it is an industry that is ever-changing. This constant need to adapt to the times provides implications for many important business factors,...

Employer Branding in the Tech Industry

The employee experience is critical because it is plain that employees deliver great work when they feel valued. It pays for a good employer to take care of how they treat people – environment, flexible working, benefits package – so...

How Burberry Reinvented Its Employer Brand

When we say tartans, what comes to mind? Burberry of course! Pretty much the same thing with its incredibly famous rain-safe trench-coat. It doesn’t matter where or how you’ve come across it, let’s just say you have. In 2018, Riccardo...

Employer Branding for Professional Service Firms

In recent years, the management of talent and the value of the human capital held at an organization have become priorities for HR management and the achievement of the enterprise's goals. Failure to focus on the employee experience and employer...

The Impact of Strong Values on Employer Brand

In a tough recruitment market, where there are skills shortages and increasing competition for talent, it’s important to use robust employer branding to promote the organizational culture and values, reinforcing the message that you provide a great place to work....