Insights

6 Steps to Creating Talent Personas

For talent sourcing, personas represent the ideal target candidates. This lets you be more strategic in addressing each target as you are trying to attract and recruit, and helps you relate to them as potential team members. To create a...

Every Employee Owns the Employer Brand

Employers are struggling with a constricted talent pool of candidates to fill their vacancies, particularly in respect of hard to fill roles. They are also finding that people have changed the way they look for jobs as, now, good candidates...

Why Leadership is Critical to Employer Brand

The strength of the leadership behind an employer branding programme is fundamental to success and a leadership culture that works collaboratively across the organization is the key to a robust employer brand strategy. Leadership sets the culture across the organization...

What Are Talent Personas in Employer Branding?

Sourcing the talent your team needs is tough at the moment. Creating a talent persona for a vacant role can ensure that you look in the right places with messaging which is on target. If you can define a persona...

EVP vs. People Promise

According to research by Towers Watson, people are five times more likely to be highly engaged if their organization has an effective EVP, (2014, Change and Communication Global ROI Research Study). So, it’s vital that your EVP accurately represents the...

The State of Employer Brand in 2019

Employer branding is sometimes seen as a means of promoting vacancies, but it can be so much more than that, a means of demonstrating why your company is a great place to work and why prospective employees should apply for...

Innovation & Technology at the Top 10 US Banks

Innovation and banking are two words not typically mentioned in the same sentence. But digitalization is happening, and it's happening in the banking industry at a surprisingly quick pace with the continuous growth of the Fintech sector; new investment platforms,...

Employee Wellness and Employer Branding

LinkedIn found that 49 percent of survey respondents claim the biggest obstacle in the job search is not knowing what working for an organization is actually like. In other words, their impression of the company, or the employer brand, is...

How Diversity & Inclusion Impacts Employer Brand

Diversity and inclusion are key to determining how an organization is seen by applicants, interviewees, employees and other stakeholders. So, let’s start with some definitions: Diversity –means that those of all backgrounds, life experiences, preferences and beliefs are recognized and...