This topic has echoes of the old honour versus reputation debate – reputation is what others know about you; honour is what you know about yourself. We are all familiar with the concept of brand and we constantly adjust our perception of a given brand in the light of our experience of the product or…
How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. Have a listen to the episode below, keep reading for a summary and be sure to…
The Big 4. The world’s biggest and greatest accounting firms. Most of which have revolutionized the way we invest and in many ways have transformed how we work. But how do they fare when it comes to diversity and inclusion? Their history of discrimination and male-dominance is evident, but times have changed. Today, according to Catalyst,…
What’s the secret sauce behind the enviable employer brand of Southwest Airlines? We’ll get the answers in this week’s interview. Shari Conaway is the People Director at the company. A servant leader and HR professional in the airline industry for over 20 years, her job is focused on supporting the team members of Southwest. Have…
What is an EVP (employer value proposition) tagline? Essentially it’s a few words that encompass and embody your company’s employer brand. Why does it matter? Because it’s the very core of your framework to communicate internally/externally and helps you differentiate yourself from your competitors. What company has the best EVP tagline? If you ever needed…
Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry’s, Dermalogica, Dollar Shave Club, Dove, Hellmann’s, Knorr, Lipton, and Magnum. But what about the employer brand? Anuradha Razdan is Vice President HR, Home Care and Head of Global…
This week, we’re chatting with an American global aerospace, defense, security, and advanced technologies company with worldwide interests. Charlotte Jones leads Talent Attraction and Employee Engagement Strategies at Lockheed Martin, a leading technology innovation company. Headquartered in Bethesda, Lockheed Martin brings proven performance to our customers’ toughest in more than 70 nations. She has been…
Why is it essential to bring recruitment and marketing together? To lead the future of talent acquisition. We’re with Lori Sylvia, the Founder & CEO of Rally Recruitment Marketing, who runs a new online community forum where the best ideas in recruitment marketing are learned and shared. Rally mentors include our friends Ben Gledhill, Adam…
We’re with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. James Ellis is the Global Head of Employment Brand at Groupon. He is responsible for the global employer brand and its activation across all digital…