Insights

Employer Brand vs. Candidate Experience

This topic has echoes of the old honour versus reputation debate - reputation is what others know about you; honour is what you know about yourself. We are all familiar with the concept of brand and we constantly adjust our...

How the FBI Investigates Its Employer Brand

How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. Have...

The Big 4 Battle for Diversity & Inclusion

The Big 4. The world's biggest and greatest accounting firms. Most of which have revolutionized the way we invest and in many ways have transformed how we work. But how do they fare when it comes to diversity and inclusion? Their...

How Southwest Airlines Puts Employees First

What's the secret sauce behind the enviable employer brand of Southwest Airlines? We'll get the answers in this week's interview. Shari Conaway is the People Director at the company. A servant leader and HR professional in the airline industry for...

30 Employer Value Proposition (EVP) Taglines from Leading Companies

What is an EVP (employer value proposition) tagline? Essentially it's a few words that encompass and embody your company's employer brand. Why does it matter? Because it’s the very core of your framework to communicate internally/externally and helps you differentiate...

How Unilever Developed a New EVP and Employer Brand

Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry's, Dermalogica, Dollar Shave Club, Dove, Hellmann's, Knorr, Lipton, and Magnum. But what...

The Employer Brand of Defense & Aerospace Giant Lockheed Martin

This week, we’re chatting with an American global aerospace, defense, security, and advanced technologies company with worldwide interests. Charlotte Jones leads Talent Attraction and Employee Engagement Strategies at Lockheed Martin, a leading technology innovation company. Headquartered in Bethesda, Lockheed Martin...

Bringing Recruitment and Marketing Together

Why is it essential to bring recruitment and marketing together? To lead the future of talent acquisition. We're with Lori Sylvia, the Founder & CEO of Rally Recruitment Marketing, who runs a new online community forum where the best ideas...

How Groupon Does Employer Branding

We're with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. James Ellis is the Global Head of Employment Brand at...