Never underestimate the power of the physical environment, especially as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration. We speak to Kursty Groves, a Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural work environments. In her book, I Wish I Worked There!, Kursty went behind the scenes…
We’ve shown in this series of articles that employer brand is a powerful tool in shaping corporate culture and helping employees to internalise corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. The positive correlation between employer brand and employee engagement has been recognised by a number of academic…
Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We’ve had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition Strategy & Employer Branding leadership roles at Unilever, BP, Ferrero…
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling – but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph.Creative, an employer brand agency and very passionate about storytelling. In this episode,…
When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. She’s the Global Employer Brand and Recruitment Marketing Lead at Philips, and we sit down with her to learn how she established the capability, justified budgets, hired a…
Evaluating the success of employer branding efforts involves monitoring and analysing data around all the effort and investment made in building the brand over time. The obvious areas to track may be: Quality of hire Time to hire Cost per hire Source of candidates Larger organisations that have applicant tracking systems in place will find…
Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgin employer brand,…
In a competitive environment it can be difficult to decide on which brand metrics to focus but increasingly an organisation’s image as an employer merits serious consideration. If the employer brand is favourably rated, then it is seen as an attractive place to work and becomes an employer of choice. Employer branding is the process…
Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp, a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tells us how the company stands out in its way of working – keeping the sense of belonging and promoting strong collaboration. This,…