Insights

The Design and Science of Workplaces that Inspire

Never underestimate the power of the physical environment, especially as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration. We speak to Kursty Groves, a Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural...

Correlating Employer Brand with Overall Company Performance

We’ve shown in this series of articles that employer brand is a powerful tool in shaping corporate culture and helping employees to internalise corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. The positive...

How Inclusion Drives Employee Advocacy

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house...

The Power of Storytelling in Employer Branding

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO &...

How Philips Built a Global Employer Brand Function

When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. She's the Global Employer Brand and Recruitment Marketing Lead at Philips, and we...

Turning Employer Brand Metrics into ROI

Evaluating the success of employer branding efforts involves monitoring and analysing data around all the effort and investment made in building the brand over time. The obvious areas to track may be: Quality of hire Time to hire Cost per...

How Virgin Group Defined a Global Employer Brand

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10...

Measuring Employer Brand Over Time

In a competitive environment it can be difficult to decide on which brand metrics to focus but increasingly an organisation’s image as an employer merits serious consideration. If the employer brand is favourably rated, then it is seen as an...

How thyssenkrupp Engineers Employer Branding

Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp, a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tells us how the company stands out in...