A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm throughout the whole organisation. We advocate a strategic approach to managing the employer brand by devising relevant metrics to monitor progress and evaluate the impact of branding efforts in terms of tangible factors around recruitment and retention and intangibles such as…
Employee advocacy has generally been used as a trendy buzzword in HR, marketing and sales over the past few years. Now, it’s value and importance to businesses all around the world is backed up by real data and numbers. This week we speak to Craig Fisher, an Employer Branding Consultant & Head of Marketing at Allegis Global…
A positive employer brand positions the organization as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure, and analyze appropriate employer brand metrics. It’s important to define metrics to measure results so you can…
The words ‘Home’ and ‘Dare’ are two fundamental aspects of what makes Allianz an attractive prospective employer. The brand has been around for almost 120 years, they are still striving to improve, innovate and change what the company is all about. This is a challenge any candidate would want to be a part of. We…
More and more businesses are transforming to meet the demands of our digital-centric world. Siemens is among many leading the push toward digitalization and they have had to evolve their employer branding efforts to meet talent and culture expectations. This week we’re with Chris Knorn, Siemens’ Global Director of Employer Branding, to get an understanding of how…
If you put resources into building and promoting a robust employer brand the aim is to enhance the attractiveness of the organisation to potential employees; improving recruitment and retention them and becoming an employer of choice. Organisations that build a strong, positive brand receive more applications from better quality candidates than those with poor brand…
This week we’re speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We chat with Kerstin Wagner, Head of Talent Acquisition at Deutsche Bahn. She is responsible for employer branding and…
Talent attraction for banks can be difficult and competitive, therefore you need to very creative within your employer branding approach in order to attract the very best talent out there. So we sit down with Debbie Celado, the Employer Branding Leader, VP at Citizens Bank to understand the strategies she has put in place to…
We’re all familiar with the one of the world’s biggest brands: Nike, Inc. Maybe you have one of their products, have seen the marketing campaigns or just recognise the famous swoosh on their gear. The Nike brand has a huge reputation, following and budget, but what about their employer brand? They have built quite a…