Regardless of the extent to which your business has been disrupted by COVID-19, we’ll all re-emerge from varying degrees of lockdown into a changing world. What does this mean for employer brand and its leaders? We’ve explored tips for safeguarding the employee experience at the onset of the pandemic and strong leadership’s potential to shape…
Your employer brand and diversity and inclusion initiatives may be managed by separate teams and guided by unique priorities. That doesn’t mean, however, that they’re most effective when siloed. Rather, both thrive when working in tandem. Both employer brand and D&I play vital roles in attracting the best employees. Both foreground employee stories, shape company…
What we do here at Link Humans is helping our clients understand how they’re viewed by talent online, so they can improve their employer brand. Our approach is The Employer Brand Index and there are a host of use cases for this such as measurement, EVP development, and calculating ROI on employer branding. During this…
People are going to remember what your company did during the Coronavirus epidemic. John Elkington’s triple bottom line model of “People, Planet & Profit” could not be more true today. Now is not the time to focus on profit, and while planet is super important, it’s really people that should get an employer’s undivided attention…
A pandemic, or any crisis, will be an acid test for your corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, we have to ensure our EVP is robust and is delivering what it promises, in good times and bad. An EVP positioning will typically consist of three to five…
These are unprecedented times, and the outbreak we’re experiencing affects us all. As a company, your first responsibility is with your employees and their welfare. The Harvard Business Review has published a great guide answering questions all employers will have about this topic. And for management, our friends at McKinsey have a useful ‘nerve center’…
If your organization hasn’t yet grasped the importance of employer brand (or views it as just another marketing campaign), it’s time for a shift in perspective. Cone Health is a not-for-profit network of healthcare providers serving people in central North Carolina. As one of the region’s largest and most comprehensive health networks, Cone Health has…
Squaring off against high demand, retention challenges, and reputation management are all part of the talent attraction game for this education and childcare provider. KinderCare Education is the largest provider of early childhood education in the United States. At over 1,400 centers across the country, nearly 35,000 team members teach and care for over 161,000…
How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an American multinational confectionery, food, holding and beverage company based in Deerfield, Illinois which employs approximately…