Insights

Employee Engagement is Dead, Long Live Employee Experience

I love a bold statement. "Employee engagement is dead" is up there. But why would a man who spent most of his career preaching employee engagement say that it's dead? We speak to Cliff Ettridge of The Team to learn what's...

How Microsoft Aligns Employer Brand with Company Mission

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand...

How Salesforce Drives Employer Brand Through Culture

Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a...

Working with an Agency to Develop Your EVP

Creating a strong employer brand will save you time and money in the long-term and improve ROI, as the organisation sees reduced time to hire, increased internal recommendations and enhanced talent pipeline. Working with an agency will necessitate putting together...

Employer Branding: A Very Short Introduction

Brands. We experience them every day but just how much works goes into brand management? What's the relation between corporate, consumer and employer brands? Why do we pay premium dollar for Apple products? Robert Jones is a strategist at Wolff...

How Corporate Culture Impacts Employer Brand

Ryan Kellogg is a veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong culture, something that was very different when transitioning into civilian life. Have...

EVP vs. USP: The Difference and When to Use Which

The Value Proposition is a well-established marketing concept; and EVP is the employment-related version. The marketer wants their product to be “different”, so that people choose that product before another. The HR professional wants to be an employer of choice....

Employees Are the Best Storytellers of Your Employer Brand

How can we encourage employees to be the storytellers on behalf of the employer brand? We've asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Have a listen...

A Guide to Employer Reviews & Transparency

TripAdvisor, Amazon, TrustPilot... We love a good review don't we? And the world of work is no exception. Moritz Kothe is the CEO of employer review site kununu and Senior Vice President International for XING AG. kununu is breaking out of...