Insights

A Guide to Content Marketing Trends for 2017, with Joe Pulizzi

Last year I spoke to Joe Pulizzi, founder of the Content Marketing Institute about what we could expect from content marketing in 2016. You can listen back to that podcast again if you need reminding but if you would rather look...

Developing the Employer Value Proposition

  An employer value proposition (EVP) is the unique set of benefits which an employee receives in return for the skills, attributes and experience they bring to a company. Each new employee brings something unique to the organisation, and corporate...

Making Recruitment Marketing Work for You

Now every recruiter wants the best talent on board or have a reputation for being the best recruiters in the industry but does that come down to company branding or recruitment technology? I’ve spoken to Lisa Jones from Barclay Jones...

How to Increase Website Conversions with Trust Signals

How do you make sure your website is the most credible and trustworthy site out there? Well thankfully in this digital era there are ways and means of doing just that. I’ve spoken to Filip Matous who is a Digital...

Measuring the Employer Brand ROI

  A strong employer brand lends an organisation a significant competitive edge in recruiting, retaining and making the most of employees; it is a differentiator, aimed at building engagement and loyalty through identity. This addresses two audiences - potential employees...

What is Employer Branding?

  This is what the CIPD has to say about employer brand: “the way in which organisations differentiate themselves in the labour market, enabling them to recruit, retain and engage the right people. A strong employer brand helps businesses compete...

The Virgin Media Way to Candidate Experience

When you write "Making candidate experience and employer brand the best it can be" as your LinkedIn headline, you pretty much know I'm going to approach you with a mic and a few questions. Neil Chivers heads up employer branding at...

Employer Branding is Bullsh*t

Who thinks employer branding sucks? Hung Lee does. He says employer branding is broken and candidate experience is crap. As the founder of Workshape and a prolific recruitment pundit, I'm willing to hear him out. Listen to the interview on iTunes, SoundCloud...

Social Media & SEO: Why Both Matter for Your Employer Branding

How can you get SEO and social work together in perfect harmony? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some inter-disciplinary collaboration wisdom. Have a listen to the interview on iTunes, SoundCloud...