Insights

Attracting Entry-level Talent in China

Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms...

A Year in Review: The Most Stable Areas of Employer Brand and the Impact of Remote Work

Recognizing the importance of a strong employer brand in attracting and retaining talent (Bali & Dixit, 2016), Link Humans has for several years provided its clients insight into how their employer brand is perceived via its Employer Brand Index (EBI)....

Decoding Gen Z: Attracting the New Workforce

Generation Z, born between 1997 and 2012, is not just another demographic group – they are the future of the workforce. By 2025, this dynamic cohort is projected to comprise a staggering 27% of the global workforce and make up...

How Companies with Strong Employer Reputation Attract and Maintain Talent

With the vast array of companies that candidates are exposed to, it’s crucial to stand out to attract and retain the best talent. This is where employer branding plays a pivotal role. According to The Chartered Institute of Personnel and...

The Employer Branding Gap: Analysis of Big vs Small Companies

Employer branding, a company's reputation as an employer, has become a vital factor in today's highly competitive job market. Companies of all sizes, from industry giants to ambitious start-ups, are vying for the attention of top talent, and a strong...

Trend Analysis of Employer Brand from 2021 to 2022

It’s safe to say that there has been a multitude of changes since 2021 that can affect how talent may feel about the brand of their employer and how they may feel about working at their company. With significant economic,...

Enhancing Employer Attractiveness to FMCG Talent

The fast-moving consumer goods (FMCG) industry has an extensive history of powerful brands, innovative products, and advanced operations and processes. However, in recent years, FMCG companies have seemingly become less attractive to prospective talent. According to LinkedIn, the FMCG industry...

China vs. America: Employer Brand Strategy Based on Country Culture

Do companies need to adapt their employer brand strategy depending on the country's culture? A comparative study of China and the United States. Introduction One of the most significant challenges for many multinational companies (MNCs) is adapting their employer brand...

Embracing Sustainability in Employer Branding

If 2020 taught us anything, it is that taking responsibility as an employer is key. Responsibility in the form of management communicating effectively with staff, in relation to creating a safe working environment for employees and also, managing work expectations....