Netflix: From Culture Code to Employer Brand
It’s impossible to have a conversation about company culture without bringing up the famous Netflix presentation, “Freedom & Responsibility Culture.” The 127-slide deck made waves and introduced ideas that are now commonplace, like unlimited paid time off with a radical...
When Doing Good is Job Number One
Developing your employer value proposition, or EVP, is tough. You need to find a way to connect your organization’s core business goals with something that job seekers can relate to. The old marketing and communications maxim of “What’s in it...
China vs. America: Employer Brand Strategy Based on Country Culture
Do companies need to adapt their employer brand strategy depending on the country's culture? A comparative study of China and the United States. Introduction One of the most significant challenges for many multinational companies (MNCs) is adapting their employer brand...
What’s Your Employer Brand’s Je Ne Sais Quoi?
“What does great look like?” This was the question one tech company asked itself as it began to explore its “je ne sais quoi”—or, as it’s known at other companies, its employee value proposition. Talend was on a mission to...
How Southwest Airlines Puts Employees First
What's the secret sauce behind the enviable employer brand of Southwest Airlines? We'll get the answers in this week's interview. Shari Conaway is the People Director at the company. A servant leader and HR professional in the airline industry for...
The Employer Brand of BPO Giant Alorica
What's in the secret sauce to developing a great employer brand? To find out what the ingredients are, we sat down with Adam Glassman of Alorica; a global customer service BPO with over 100,000 employees in 16 countries around the world. For a full...