Employee advocacy

Launching a Brand New EVP Externally

For an employer brand to make an impact, it has to be credible, relevant, differentiating and aspirational. It derives from exhaustive research, covering internal and external voices, benchmarking competitors, and other relevant employer brands. All that work needs to be...

Employer Branding for Professional Service Firms

In recent years, the management of talent and the value of the human capital held at an organization have become priorities for HR management and the achievement of the enterprise's goals. Failure to focus on the employee experience and employer...

The State of Employer Brand in 2019

Employer branding is sometimes seen as a means of promoting vacancies, but it can be so much more than that, a means of demonstrating why your company is a great place to work and why prospective employees should apply for...

How Merck Trusts Employees to Activate the Employer Brand

What’s the best source of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global...

How Inclusion Drives Employee Advocacy

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house...

How CA Technologies Attracts Talent with Employee Advocacy

Employee advocacy has generally been used as a trendy buzzword in HR, marketing and sales over the past few years. Now, it's value and importance to businesses all around the world is backed up by real data and numbers. This...

How Salesforce Drives Employer Brand Through Culture

Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a...

The Royal Bank of Canada’s Employer Brand

To get a Canadian perspective on the world of employer branding, we sat down with Estela Vazquez Perez to understand the approach she has taken to help maintain The Royal Bank of Canada's high-performance culture. Have a listen to our...

When Bad Employer Reviews Happen to Good Companies

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Have a...