According to research by Towers Watson, people are five times more likely to be highly engaged if their organization has an effective EVP, (2014, Change and Communication Global ROI Research Study). So, it’s vital that your EVP accurately represents the organization and its values. Your EVP statement needs to be based on what is right…
Employer branding is sometimes seen as a means of promoting vacancies, but it can be so much more than that, a means of demonstrating why your company is a great place to work and why prospective employees should apply for your roles. Research from job site Indeed shows that there is something far more critical…
What’s the best source of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. In this episode, he shares his…
Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We’ve had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition Strategy & Employer Branding leadership roles at Unilever, BP, Ferrero…
Employee advocacy has generally been used as a trendy buzzword in HR, marketing and sales over the past few years. Now, it’s value and importance to businesses all around the world is backed up by real data and numbers. This week we speak to Craig Fisher, an Employer Branding Consultant & Head of Marketing at Allegis Global…
Tech companies and corporate culture – do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a listen below, keep reading for a summary and be sure to subscribe to the Employer…
To get a Canadian perspective on the world of employer branding, we sat down with Estela Vazquez Perez to understand the approach she has taken to help maintain The Royal Bank of Canada’s high-performance culture. Have a listen to our chat below or read on if you want a full summary of our conversation, and…
Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He’s also passionate about great coffee which you’ll find out in this interview. Have a listen to our chat below, keep reading for a summary and don’t forget to subscribe…
40 is the new 30, orange is the new black, and HR is the new marketing. We spoke to Michael Brenner, CEO of Marketing Insider Group who believes employees represent the greatest opportunity to create meaningful marketing programs. Have a listen to our chat below, keep reading for a summary and don’t forget to subscribe…