CBRE is the largest commercial real estate firm in the world, but if you’re not a broker, you’ve probably never heard of them. So what do they do with their employer brand to stand out to other talent pools? And how do they measure their impact? That’s exactly what we discussed with Debbie Celado, the…
Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms (Harvard Business Review, 2011). However, there has been a significant shift in preferences. According to…
We talk to a lot of businesses on the Employer Branding Podcast that each face their own talent challenges. But Booking.com might take the cake for how specific the skill sets can get for the roles they’re trying to fill. Headquartered in Amsterdam, this organization acts as a platform to book accommodations, flights, car rentals,…
Recognizing the importance of a strong employer brand in attracting and retaining talent (Bali & Dixit, 2016), Link Humans has for several years provided its clients insight into how their employer brand is perceived via its Employer Brand Index (EBI). The EBI comprises 16 different areas of employer brand (e.g., Diversity & Inclusion), which we…
Many of the employer branding professionals we speak to on the Employer Branding Podcast are chasing the same thing: how do you measure the impact of employer branding? That’s why I was so excited to sit down with Kenty Brumant, Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific. This global organization…
Developing an employer value proposition (EVP) is critical for any organization looking to take charge of its reputation and improve its culture. But once you have your EVP in place and activated, how do you know if it’s working? And how do you know when it’s time for a refresh? That’s why we at Link…
With the vast array of companies that candidates are exposed to, it’s crucial to stand out to attract and retain the best talent. This is where employer branding plays a pivotal role. According to The Chartered Institute of Personnel and Development (CIPD), a strong employer brand should couple an organization’s values and culture with its…
Employer branding, a company’s reputation as an employer, has become a vital factor in today’s highly competitive job market. Companies of all sizes, from industry giants to ambitious start-ups, are vying for the attention of top talent, and a strong employer brand can decide whether a candidate chooses to apply for a job or accept…
It’s safe to say that there has been a multitude of changes since 2021 that can affect how talent may feel about the brand of their employer and how they may feel about working at their company. With significant economic, political and social changes in recent years, employees have been noted to value different aspects…