Employer brand index

Why KPIs Are Critical to Employer Branding

When you’re building an employer brand, you face a number of hurdles. It can be difficult to delineate between what is and is not your job. Your role may sit anywhere between corporate marketing, internal communications, and corporate branding. No...

China vs. America: Employer Brand Strategy Based on Country Culture

Do companies need to adapt their employer brand strategy depending on the country's culture? A comparative study of China and the United States. Introduction One of the most significant challenges for many multinational companies (MNCs) is adapting their employer brand...

How Large, Global Brands Challenge Assumptions with Employer Branding

Apple, Google, Facebook, Microsoft: these are large, global companies that don’t have any trouble recruiting top tech talent because they’re, well, extremely well-known tech companies. However, as digital transformation has rapidly accelerated in the wake of 2020, everybody is looking...

3 Keys to Brand Consistency and a Unified Employer Brand

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? Your answers to these questions paint a picture of your brand consistency,...

What Our Research Tells Us About Talent Online

2019 was a year full of data-driven insights coming from the Employer Brand Index. We analyzed companies with over 5 million employees put together, covered over 60 countries across the globe and explored over 15 different industries to understand how...

Management at America’s Top 10 Retailers

As the retail world is so heavily reliant on the trends and tastes of its consumers, it means it is an industry that is ever-changing. This constant need to adapt to the times provides implications for many important business factors,...

Innovation & Technology at the Top 10 US Banks

Innovation and banking are two words not typically mentioned in the same sentence. But digitalization is happening, and it's happening in the banking industry at a surprisingly quick pace with the continuous growth of the Fintech sector; new investment platforms,...

The Employer Brand Audit Process

The importance of the employer brand to organisational success is a subject high on the corporate agenda. We have shown in our articles on this topic how employers position themselves to attract and retain the best talent through the development...

Creating an Employer Brand Index

A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is...