What is the Difference Between Employer Brand and EVP?
Feeling a bit lost in the jargon? You're not alone! Employer brand is difficult enough to explain to a layperson, and EVP sounds like an Executive Vice President. In this post, we try to clarify where the two concepts differ...
Employer Branding in the Tech Industry
The employee experience is critical because it is plain that employees deliver great work when they feel valued. It pays for a good employer to take care of how they treat people – environment, flexible working, benefits package – so...
How Burberry Reinvented Its Employer Brand
When we say tartans, what comes to mind? Burberry of course! Pretty much the same thing with its incredibly famous rain-safe trench-coat. It doesn’t matter where or how you’ve come across it, let’s just say you have. In 2018, Riccardo...
6 Steps to Creating Talent Personas
For talent sourcing, personas represent the ideal target candidates. This lets you be more strategic in addressing each target as you are trying to attract and recruit, and helps you relate to them as potential team members. To create a...
Why Leadership is Critical to Employer Brand
The strength of the leadership behind an employer branding programme is fundamental to success and a leadership culture that works collaboratively across the organization is the key to a robust employer brand strategy. Leadership sets the culture across the organization...
What Are Talent Personas in Employer Branding?
Sourcing the talent your team needs is tough at the moment. Creating a talent persona for a vacant role can ensure that you look in the right places with messaging which is on target. If you can define a persona...
Employee Wellness and Employer Branding
LinkedIn found that 49 percent of survey respondents claim the biggest obstacle in the job search is not knowing what working for an organization is actually like. In other words, their impression of the company, or the employer brand, is...
How Diversity & Inclusion Impacts Employer Brand
Diversity and inclusion are key to determining how an organization is seen by applicants, interviewees, employees and other stakeholders. So, let’s start with some definitions: Diversity –means that those of all backgrounds, life experiences, preferences and beliefs are recognized and...