The Employer Brand of Global Telecoms Giant Ericsson
Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent -...
The Benefits of a Clear EVP
Your organisation has an employer value proposition, whether it is something you have designed or it has grown by itself. Your employees and prospective employees have their own ideas of what the organisation offers and provides and they will have...
What is an Employer Value Proposition (EVP)?
An organisation’s Employer Value Proposition (EVP) represents the values and culture they embody and the practical benefits for employees such as learning, growth and development opportunities. According to research by Towers Watson, people are five times more likely to be...
Simon Barrow, the Creator of Employer Brand
The phrase ‘The Employer Brand’ gets over 400,000 Google searches per year and is known to management teams globally. What’s special for me is that I had the chance to sit-down with the creator of the idea – Simon Barrow....
When Bad Employer Reviews Happen to Good Companies
Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Have a...
How Fortune 500 Organizations Attract Top Talent
The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. We had a chat with John Wilson to find out more. Have a listen to our chat below, keep reading for a...
A Guide to Meaningful Employer Branding Content
What content pulls on the heartstrings and really moves people? This week we chat with Will Staney, founder and CEO Proactive Talent all about creating engaging content for employer branding. Have a listen to our chat below, keep reading for a...
Boosting Your Employer Brand on Social Media
Once an organisation has defined their employee value proposition and launched a new employer branding initiative internally the next step is to use social media to promote the message to the wider world. A smart social media strategy, extends the...