Brands. We experience them every day but just how much works goes into brand management? What’s the relation between corporate, consumer and employer brands? Why do we pay premium dollar for Apple products? Robert Jones is a strategist at Wolff Olins where he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin….
Ryan Kellogg is a veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong culture, something that was very different when transitioning into civilian life. Have a listen to learn more about corporate culture and how it reflects employer brand. Who…
How can we encourage employees to be the storytellers on behalf of the employer brand? We’ve asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Have a listen below and be sure to subscribe to the Employer Branding Podcast. Why does employee storytelling…
TripAdvisor, Amazon, TrustPilot… We love a good review don’t we? And the world of work is no exception. Moritz Kothe is the CEO of employer review site kununu and Senior Vice President International for XING AG. kununu is breaking out of the DACH region and launching in the United States, we thought we’d ask him a…
What’s in the secret sauce to developing a great employer brand? To find out what the ingredients are, we sat down with Adam Glassman of Alorica; a global customer service BPO with over 100,000 employees in 16 countries around the world. For a full summary keep reading below and remember to subscribe to the Employer Branding Podcast. Tell us about yourself….
To get a Canadian perspective on the world of employer branding, we sat down with Estela Vazquez Perez to understand the approach she has taken to help maintain The Royal Bank of Canada’s high-performance culture. Have a listen to our chat below or read on if you want a full summary of our conversation, and…
How do you build a global employer brand for 120,000, in 26 different countries? We recently had a chat with Catalina Schveninger of British telecoms giant Vodafone. Have a listen below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. Who are you and what you do? I’m global head of…
Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They’re struggling to stay cool and attractive to millennial tech talent – you may have heard of this challenge before. Have a listen to learn how they…
Your organisation has an employer value proposition, whether it is something you have designed or it has grown by itself. Your employees and prospective employees have their own ideas of what the organisation offers and provides and they will have shared those views with others. Employees have choices about which organisation they work for and…