When Bad Employer Reviews Happen to Good Companies
Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Have a...
How HomeServe Puts Employees & Customers First
Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete...
The Value of Culture to an Employer Brand
What is the value of culture in employer branding? Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. With his intense experience working with startups and high-growth companies, he knows a thing...
Why Employees Are Your New Marketers
40 is the new 30, orange is the new black, and HR is the new marketing. We spoke to Michael Brenner, CEO of Marketing Insider Group who believes employees represent the greatest opportunity to create meaningful marketing programs. Have a...
Do Start-Ups Really Need Employer Branding?
Let's face it, start-ups have 99 problems and surely employer branding ain't one of them? I've spoken to Erin Wilson of Hirepool.io, who says au contraire; start-ups have to double down on employer brand, or talent community as he prefers to...
3 Steps Towards Robust Employer Branding
The starting point for employer branding is the identity of the organisation, the collective, commonly shared understanding of the organisation’s distinctive values and characteristics. Employer branding involves designing an action plan consistent with the identity of the organisation. The objective...
What Makes a Great Employer Brand?
The organisations with great reputations as employers are those that invest in employees and build and employer value proposition (EVP) that allows them to attract talented people and retain top performers. Some of the biggest tech firms are consistently rated...
Developing an Employer Brand Strategy
The CIPD points out that the way an organisation operates drives its employer brand, helping to attract and retain talented people who want to be part of a great place to work, and who will in turn thrive in the...