How Google Adapts Its Global Employer Brand Strategy in APAC
APAC is the fastest-growing region in the world when it comes to digital transformation, with well over half the world’s internet users. It contains 60% of the global population, including over half of the world’s under-25 population, and is projected...
How Large, Global Brands Challenge Assumptions with Employer Branding
Apple, Google, Facebook, Microsoft: these are large, global companies that don’t have any trouble recruiting top tech talent because they’re, well, extremely well-known tech companies. However, as digital transformation has rapidly accelerated in the wake of 2020, everybody is looking...
Diversity & Inclusion at 20 Top US Tech Companies
We often associate diversity & inclusion with race and gender equality within the working environment but, there is much more which stems from this category. Employees should feel safe within their place of work and diversity is becoming a popular...
What Google’s Employer Brand Strategy Can Teach Us
Leading employer brand at one of the world’s tech titans means grappling with a reputation of legendary proportions, supporting a network of 120,000 employees around the globe, and staying sensitive to the needs of one billion users. It’s what Mary...
Diversity & Inclusion at 10 Top Tech Companies
If you were to pick out one industry where the need for diversity and inclusiveness is most prevalent, most of you would say the tech industry. Over the past few years, we have seen plenty of diversity issues arising in...
The 5 Types of Content that Get Both Links and Shares
Some content gets hundreds of shares but never gets picked up by Google. Other content will be ranked well in searches but rarely appears on social. What's the magic behind creating content that gets both shares and backlinks? I've...