Why Employees Are Your New Marketers
40 is the new 30, orange is the new black, and HR is the new marketing. We spoke to Michael Brenner, CEO of Marketing Insider Group who believes employees represent the greatest opportunity to create meaningful marketing programs. Have a...
Employee Advocacy Through the Eyes of HR, Sales & Marketing
HR, sales and marketing are key components to any company, and all three departments ultimately aim for sales: sales of the company’s products and services, its image and wellbeing. Companies do realize the benefits of good branding and networking....
How to Launch Your Employee Advocacy Program [3 Examples]
When it comes to marketing, nothing works better for a brand's representation, than a recommendation from someone who has experience or practical knowledge of the organization. Although this is probably the most effective when coming from an entirely impartial source, employees...
How Insperity Recruiting Services Uses Social Media
Recruitment agencies have always had a challenge when it comes to social media. Firstly, they need to grab the interest of potential candidates through exciting and eye-catching content. Secondly, they need to make them want to apply for any positions they...
How to Win at Real-Time Employer Branding on Twitter
Way too often real-time Twitter marketing is either not taken seriously, or discussions about it bring up the same repeated comparisons and “insights” that aren’t really insights - from the infamous Oreo tweet during the Superbowl back in 2013 (can...