Why Your People Are Your Brand in B2B
CBRE is the largest commercial real estate firm in the world, but if you’re not a broker, you’ve probably never heard of them. So what do they do with their employer brand to stand out to other talent pools? And...
Attracting Entry-level Talent in China
Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms...
A Year in Review: The Most Stable Areas of Employer Brand and the Impact of Remote Work
Recognizing the importance of a strong employer brand in attracting and retaining talent (Bali & Dixit, 2016), Link Humans has for several years provided its clients insight into how their employer brand is perceived via its Employer Brand Index (EBI)....
Decoding Gen Z: Attracting the New Workforce
Generation Z, born between 1997 and 2012, is not just another demographic group – they are the future of the workforce. By 2025, this dynamic cohort is projected to comprise a staggering 27% of the global workforce and make up...
How Companies with Strong Employer Reputation Attract and Maintain Talent
With the vast array of companies that candidates are exposed to, it’s crucial to stand out to attract and retain the best talent. This is where employer branding plays a pivotal role. According to The Chartered Institute of Personnel and...
The Employer Branding Gap: Analysis of Big vs Small Companies
Employer branding, a company's reputation as an employer, has become a vital factor in today's highly competitive job market. Companies of all sizes, from industry giants to ambitious start-ups, are vying for the attention of top talent, and a strong...
How to Set Goals for Your EVP
NBCUniversal is a massive, massive organization. But what happens when such a large company needs to develop and activate a new EVP (Employer Value Proposition)? That was the challenge facing Anne Hurley, Director of Talent Branding at NBCUniversal. We brought...
Trend Analysis of Employer Brand from 2021 to 2022
It’s safe to say that there has been a multitude of changes since 2021 that can affect how talent may feel about the brand of their employer and how they may feel about working at their company. With significant economic,...