Research

How Companies with Strong Employer Reputation Attract and Maintain Talent

With the vast array of companies that candidates are exposed to, it’s crucial to stand out to attract and retain the best talent. This is where employer branding plays a pivotal role. According to The Chartered Institute of Personnel and...

The Employer Branding Gap: Analysis of Big vs Small Companies

Employer branding, a company's reputation as an employer, has become a vital factor in today's highly competitive job market. Companies of all sizes, from industry giants to ambitious start-ups, are vying for the attention of top talent, and a strong...

How to Set Goals for Your EVP

NBCUniversal is a massive, massive organization. But what happens when such a large company needs to develop and activate a new EVP (Employer Value Proposition)? That was the challenge facing Anne Hurley, Director of Talent Branding at NBCUniversal. We brought...

Trend Analysis of Employer Brand from 2021 to 2022

It’s safe to say that there has been a multitude of changes since 2021 that can affect how talent may feel about the brand of their employer and how they may feel about working at their company. With significant economic,...

Enhancing Employer Attractiveness to FMCG Talent

The fast-moving consumer goods (FMCG) industry has an extensive history of powerful brands, innovative products, and advanced operations and processes. However, in recent years, FMCG companies have seemingly become less attractive to prospective talent. According to LinkedIn, the FMCG industry...

China vs. America: Employer Brand Strategy Based on Country Culture

Do companies need to adapt their employer brand strategy depending on the country's culture? A comparative study of China and the United States. Introduction One of the most significant challenges for many multinational companies (MNCs) is adapting their employer brand...

Embracing Sustainability in Employer Branding

If 2020 taught us anything, it is that taking responsibility as an employer is key. Responsibility in the form of management communicating effectively with staff, in relation to creating a safe working environment for employees and also, managing work expectations....

Diversity & Inclusion at 20 Top US Tech Companies

We often associate diversity & inclusion with race and gender equality within the working environment but, there is much more which stems from this category. Employees should feel safe within their place of work and diversity is becoming a popular...

What Our Research Tells Us About Talent Online

2019 was a year full of data-driven insights coming from the Employer Brand Index. We analyzed companies with over 5 million employees put together, covered over 60 countries across the globe and explored over 15 different industries to understand how...