Why Employee Advocacy Is More Important Than Ever in a Post-Pandemic World
When it comes to your employer brand, your strongest advocates are often the people who live it day-in and day-out—your employees. But wanting a strong employee advocacy presence is one thing. Actually making it happen involves a lot of hard...
Diversity & Inclusion at 20 Top US Tech Companies
We often associate diversity & inclusion with race and gender equality within the working environment but, there is much more which stems from this category. Employees should feel safe within their place of work and diversity is becoming a popular...
What Google’s Employer Brand Strategy Can Teach Us
Leading employer brand at one of the world’s tech titans means grappling with a reputation of legendary proportions, supporting a network of 120,000 employees around the globe, and staying sensitive to the needs of one billion users. It’s what Mary...
5 Traits That Define the Employer Brand of Salesforce
Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more than tripled in size in the past five years. Employer brand...
What Employer Brand Leadership Looks Like in Tech
Thanks to media and the headline-grabbing office quirks of industry giants like Google, tech culture’s reputation precedes it. Jobseekers perceive tech companies as fast-paced, innovative places to work, and many assume a “work hard, play hard” attitude is a necessity....
How to Start Building Your Remote Employer Brand
For years, we’ve framed the virtual workplace as “the future of work”—a distant vision, and one many employer brand managers overlooked, despite the fact that more than half of workers worldwide were spending at least half their workweek telecommuting. However,...
Employer Branding in the Tech Industry
The employee experience is critical because it is plain that employees deliver great work when they feel valued. It pays for a good employer to take care of how they treat people – environment, flexible working, benefits package – so...
The Impact of Strong Values on Employer Brand
In a tough recruitment market, where there are skills shortages and increasing competition for talent, it’s important to use robust employer branding to promote the organizational culture and values, reinforcing the message that you provide a great place to work....