WRITTEN BY: Jörgen Sundberg
If your organization hasn’t yet grasped the importance of employer brand (or views it as just another marketing campaign), it’s time for a shift in perspective.
Cone Health is a not-for-profit network of healthcare providers serving people in central North Carolina. As one of the region’s largest and most comprehensive health networks, Cone Health has more than 12,000 employees, 1,300 physicians, and 1,200 volunteers serving over 100 locations, including six hospitals, three ambulatory care centers, three outpatient surgery centers, four urgent care centers, a retirement community, more than 100 physician practice sites and multiple centers of excellence.
Tammy Myrick is Director of Marketing, People, and Culture at Cone Health.
Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.
Listen on Apple Podcasts, Spotify, Stitcher or Soundcloud.
In this episode you’ll learn:
- Why the aging population is a recruitment challenge
- Why Cone Health’s employer branding is still in its infancy
- Why the company has gone beyond employee surveys to gather insights
- Why they want every employee to take ownership of the brand
- Why culture will be at the cornerstone of their EVP.
You can connect with Tammy here.
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