Communicating the Employer Brand from the Inside Out
How do you communicate an employer brand from the inside out? It all starts from within your organization. Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode,...
How Merck Trusts Employees to Activate the Employer Brand
What’s the best source of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global...
The Power of Purpose for Employer Brands
The power of purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could...
Employer Brand and Profits: Correlation or Causation?
If you take employer branding seriously then you are bound to ask: is there a correlation or a causal link between employee satisfaction and financial performance? You would hope to see a positive and significant relationship between employer brand and...
The Design and Science of Workplaces that Inspire
Never underestimate the power of the physical environment, especially as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration. We speak to Kursty Groves, a Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural...
Correlating Employer Brand with Overall Company Performance
We’ve shown in this series of articles that employer brand is a powerful tool in shaping corporate culture and helping employees to internalise corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. The positive...
How Inclusion Drives Employee Advocacy
Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house...
The Power of Storytelling in Employer Branding
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO &...
How Philips Built a Global Employer Brand Function
When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. She's the Global Employer Brand and Recruitment Marketing Lead at Philips, and we...STAY CONNECTED.
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