Insights

Diversity & Inclusion at 10 Top Tech Companies

If you were to pick out one industry where the need for diversity and inclusiveness is most prevalent, most of you would say the tech industry. Over the past few years, we have seen plenty of diversity issues arising in...

Fly Away with American Airlines’ Employer Brand

After the acquisition of US Airways, American Airlines has been making significant changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin's role is to build...

Communicating the Employer Brand from the Inside Out

How do you communicate an employer brand from the inside out? It all starts from within your organization. Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode,...

How Merck Trusts Employees to Activate the Employer Brand

What’s the best source of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global...

The Power of Purpose for Employer Brands

The power of purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could...

Employer Brand and Profits: Correlation or Causation?

If you take employer branding seriously then you are bound to ask: is there a correlation or a causal link between employee satisfaction and financial performance? You would hope to see a positive and significant relationship between employer brand and...

The Design and Science of Workplaces that Inspire

Never underestimate the power of the physical environment, especially as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration. We speak to Kursty Groves, a Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural...

Correlating Employer Brand with Overall Company Performance

We’ve shown in this series of articles that employer brand is a powerful tool in shaping corporate culture and helping employees to internalise corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. The positive...

How Inclusion Drives Employee Advocacy

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house...