Insights

The Power of Storytelling in Employer Branding

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO &...

How Philips Built a Global Employer Brand Function

When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. She's the Global Employer Brand and Recruitment Marketing Lead at Philips, and we...

Turning Employer Brand Metrics into ROI

Evaluating the success of employer branding efforts involves monitoring and analysing data around all the effort and investment made in building the brand over time. The obvious areas to track may be: Quality of hire Time to hire Cost per...

How Virgin Group Defined a Global Employer Brand

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10...

Measuring Employer Brand Over Time

In a competitive environment it can be difficult to decide on which brand metrics to focus but increasingly an organisation’s image as an employer merits serious consideration. If the employer brand is favourably rated, then it is seen as an...

How thyssenkrupp Engineers Employer Branding

Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp, a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tells us how the company stands out in...

Creating an Employer Brand Index

A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is...

How HP Uses Video for Employer Branding

Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at...

How Red Bull Gives Wings to Employer Branding

Red Bull is one of the world’s most famous and greatly loved energy drinks. The drink is popular with students, sports fanatics, celebrities, workers and the ordinary human being, and available in more than 171 countries worldwide. Red Bull has...