Why Measure Employer Brand?
If you put resources into building and promoting a robust employer brand the aim is to enhance the attractiveness of the organisation to potential employees; improving recruitment and retention them and becoming an employer of choice. Organisations that build a...
How Deutsche Bahn Keeps Employer Brand on Track
This week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We chat with Kerstin...
How Citizens Bank Invests in Employer Brand
Talent attraction for banks can be difficult and competitive, therefore you need to very creative within your employer branding approach in order to attract the very best talent out there. So we sit down with Debbie Celado, the Employer Branding...
Just Do It: Nike’s Employer Brand
We’re all familiar with the one of the world’s biggest brands: Nike, Inc. Maybe you have one of their products, have seen the marketing campaigns or just recognise the famous swoosh on their gear. The Nike brand has a huge...
How ABB Attracts More Than Just Engineers
Tech talent is in high demand. More and more companies are shifting their focus to becoming digital and hiring the best tech talent has become a major priority. That's why they need a super strong employer brand. We chat with...
Creating Engagement with Talent on LinkedIn
Coinciding with the announcement of LinkedIn’s Top 25 Most Socially Engaged Staffing Agencies, we chat with the winner, PageGroup, to find out how they leverage LinkedIn to become the most socially engaged company on the platform through consistent content and...
Dell’s Approach to International Employer Branding
Competing for talent is not what it used to be for Dell, it's now far, far more competitive for a company that used to be the be-all and end-all of computing technology. Having said that, Dell is still among the...
How Tenable Drives Employer Brand with Video Content
Recruitment and employer brand videos are an awesome way to give your brand a face. They give candidates a chance to see who really works for your company, as well as an inside look at your working environment and company...
10 Reasons Why Employer Branding is Important
Companies worldwide are constantly developing their employer brands to remain competitive and acquire the best talent in the market. Conceptualized by Simon Barrow, the employer brand has evolved from what many believed to be just a marketing buzzword to an...STAY CONNECTED.
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