Netflix: From Culture Code to Employer Brand
It’s impossible to have a conversation about company culture without bringing up the famous Netflix presentation, “Freedom & Responsibility Culture.” The 127-slide deck made waves and introduced ideas that are now commonplace, like unlimited paid time off with a radical...
How Mars, Inc Uses the Employer Brand Index
Developing an employer value proposition (EVP) is critical for any organization looking to take charge of its reputation and improve its culture. But once you have your EVP in place and activated, how do you know if it’s working? And...
Decoding Gen Z: Attracting the New Workforce
Generation Z, born between 1997 and 2012, is not just another demographic group – they are the future of the workforce. By 2025, this dynamic cohort is projected to comprise a staggering 27% of the global workforce and make up...
How to Upskill Talent Acquisition to Amplify Your Employer Brand
HelloFresh is a global brand with a unique hiring challenge. This meal kit delivery business has brands in 18 countries across the globe, which means that while filling technology roles is important, their greatest need is for local talent with...
Why Smart Employers Are Targeting Passive Candidates
As many of our listeners will know, the global talent shortage continues to create new challenges for the employer branding and talent acquisition space. Millions of job openings remain un-filled, Baby Boomers continue to retire, and it’s not just a...
How Companies with Strong Employer Reputation Attract and Maintain Talent
With the vast array of companies that candidates are exposed to, it’s crucial to stand out to attract and retain the best talent. This is where employer branding plays a pivotal role. According to The Chartered Institute of Personnel and...
The 3-Step Process for Building an EVP
Employer branding is still a relatively new concept, and there are several organizations that have been around for a long time but have still not done the work to develop and launch an EVP (Employer Value Proposition). That’s why we...
The Employer Branding Gap: Analysis of Big vs Small Companies
Employer branding, a company's reputation as an employer, has become a vital factor in today's highly competitive job market. Companies of all sizes, from industry giants to ambitious start-ups, are vying for the attention of top talent, and a strong...
How an EVP Can Be Aspirational for Your Organization
India is the third-largest startup hub in the world, posting a record $227 billion in revenue in 2022, according to Mint. Rapid growth is, as always, accompanied by a highly competitive market for talent, which means that good employer branding...STAY CONNECTED.
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