Insights

A Year in Review: The Most Stable Areas of Employer Brand and the Impact of Remote Work

Recognizing the importance of a strong employer brand in attracting and retaining talent (Bali & Dixit, 2016), Link Humans has for several years provided its clients insight into how their employer brand is perceived via its Employer Brand Index (EBI)....

How Thermo Fisher Scientific Measures the Impact of Employer Branding

Many of the employer branding professionals we speak to on the Employer Branding Podcast are chasing the same thing: how do you measure the impact of employer branding? That’s why I was so excited to sit down with Kenty Brumant,...

Why Activision Blizzard Manages 3 Employer Brands with 3 EVPs

As you can imagine, we talk about EVPs a lot on the Employer Branding Podcast. It’s a distillation of what makes your organization a good fit for potential hires. A shorthand way of saying, “these are my people.” But what...

How Google Adapts Its Global Employer Brand Strategy in APAC

APAC is the fastest-growing region in the world when it comes to digital transformation, with well over half the world’s internet users. It contains 60% of the global population, including over half of the world’s under-25 population, and is projected...

Netflix: From Culture Code to Employer Brand

It’s impossible to have a conversation about company culture without bringing up the famous Netflix presentation, “Freedom & Responsibility Culture.” The 127-slide deck made waves and introduced ideas that are now commonplace, like unlimited paid time off with a radical...

How Mars, Inc Uses the Employer Brand Index

Developing an employer value proposition (EVP) is critical for any organization looking to take charge of its reputation and improve its culture. But once you have your EVP in place and activated, how do you know if it’s working? And...

Decoding Gen Z: Attracting the New Workforce

Generation Z, born between 1997 and 2012, is not just another demographic group – they are the future of the workforce. By 2025, this dynamic cohort is projected to comprise a staggering 27% of the global workforce and make up...

How to Upskill Talent Acquisition to Amplify Your Employer Brand

HelloFresh is a global brand with a unique hiring challenge. This meal kit delivery business has brands in 18 countries across the globe, which means that while filling technology roles is important, their greatest need is for local talent with...

Why Smart Employers Are Targeting Passive Candidates

As many of our listeners will know, the global talent shortage continues to create new challenges for the employer branding and talent acquisition space. Millions of job openings remain un-filled, Baby Boomers continue to retire, and it’s not just a...