Using Employer Brand to Attract Young Talent
Attracting young talent remains one of the biggest challenges we face as employer brand specialists. From Generation Z to millennials, companies worldwide compete heavily to attract the best of the best to their business. This week, we sit down with...
Why Research Will Define Your Employer Brand Success
This week we chat with Susan LaMotte, CEO and Principal Employer Brand Strategist for exaqueo, to find out how why putting the right time into researching and developing your employer value proposition is everything to your company. Have a listen...
Inbound Recruiting: HubSpot’s Approach to Employer Branding
Building an employer brand, especially online, for all the world to see has become paramount to your business. It's easier than ever to discover what a workplace is like nowadays, so why not take full advantage of that? Most of...
The Building Blocks of Employer Branding
How do you build an authentic employer brand? It's all about getting a genuine understanding of what makes your business attractive, what roles are most critical to your success and truly examining the perceptions, characteristics, and attributes of current and potential...
The Warts and All Approach to Employer Branding
Transparency. A key aspect of employer branding, but an aspect that is often forgotten because we're so caught up with communicating only what's good about working with our company. We sat down with Dee Murphy at Jobbio's HIGHER 2017 event....
Employing the Magic of Advocacy at Shazam
To some, employee advocacy is just another buzzword or just another social media trend. But to others, it's the bread and butter of their business. Whether you want to call them employee advocates, brand ambassadors or change champions, it's your most...
EVP Do’s and Don’ts
We’ve written about why employment branding matters, how it works, how to develop an employee value proposition, the benefits of promoting a robust brand. To sum up - employer brand is about the relationship an organisation has with current, past...
TUI Group’s Employer Brand Journey
For companies with diverse global footprints, attracting and retaining the right kind of talent at each location can be a tricky problem to tackle. Imagine trying to strategically plan and execute an employer brand for the world's largest travel and...
The Futurist’s Guide to Employee Experience
How do you win the war for talent? A question all the top dogs continue to ask themselves and one of the biggest issues facing the industry. In the eyes of one futurist, it's all about the employee experience. To win...STAY CONNECTED.
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