EVPs of the Best Employers
The war for talent is high on the agenda of CEOs around the world. Concerns around the availability of key skills are at an all-time high according to PWCs Annual Global CEO survey. Recruiting good people is costly and time-consuming...
A Guide to Employer Branding for Recruitment Agencies
Imagine this scenario. You work for an organization that makes money by recruiting for businesses, yet strangely enough, you find it difficult to attract talent to your own business. Got that problem? Let's learn how to combat this. We speak...
Designing the Candidate Experience
Money, job security, career development, and a proper balance between work and life. All viable aspects of what employers can offer to candidates. But what do candidates really want from you? We speak to Jon Addison, Lead for Talent Solutions...
Measuring ROI on Your EVP
We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that...
Employee Engagement is Dead, Long Live Employee Experience
I love a bold statement. "Employee engagement is dead" is up there. But why would a man who spent most of his career preaching employee engagement say that it's dead? We speak to Cliff Ettridge of The Team to learn what's...
How Microsoft Aligns Employer Brand with Company Mission
How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand...
How Salesforce Drives Employer Brand Through Culture
Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a...
Working with an Agency to Develop Your EVP
Creating a strong employer brand will save you time and money in the long-term and improve ROI, as the organisation sees reduced time to hire, increased internal recommendations and enhanced talent pipeline. Working with an agency will necessitate putting together...
Employer Branding: A Very Short Introduction
Brands. We experience them every day but just how much works goes into brand management? What's the relation between corporate, consumer and employer brands? Why do we pay premium dollar for Apple products? Robert Jones is a strategist at Wolff...STAY CONNECTED.
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