Insights

TUI Group’s Employer Brand Journey

For companies with diverse global footprints, attracting and retaining the right kind of talent at each location can be a tricky problem to tackle. Imagine trying to strategically plan and execute an employer brand for the world's largest travel and...

The Futurist’s Guide to Employee Experience

How do you win the war for talent? A question all the top dogs continue to ask themselves and one of the biggest issues facing the industry. In the eyes of one futurist, it's all about the employee experience. To win...

EVPs of the Best Employers

The war for talent is high on the agenda of CEOs around the world. Concerns around the availability of key skills are at an all-time high according to PWCs Annual Global CEO survey. Recruiting good people is costly and time-consuming...

A Guide to Employer Branding for Recruitment Agencies

Imagine this scenario. You work for an organization that makes money by recruiting for businesses, yet strangely enough, you find it difficult to attract talent to your own business. Got that problem? Let's learn how to combat this. We speak...

Designing the Candidate Experience

Money, job security, career development, and a proper balance between work and life. All viable aspects of what employers can offer to candidates. But what do candidates really want from you? We speak to Jon Addison, Lead for Talent Solutions...

Measuring ROI on Your EVP

We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that...

Employee Engagement is Dead, Long Live Employee Experience

I love a bold statement. "Employee engagement is dead" is up there. But why would a man who spent most of his career preaching employee engagement say that it's dead? We speak to Cliff Ettridge of The Team to learn what's...

How Microsoft Aligns Employer Brand with Company Mission

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand...

How Salesforce Drives Employer Brand Through Culture

Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a...