How Corporate Culture Impacts Employer Brand
Ryan Kellogg is a veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong culture, something that was very different when transitioning into civilian life. Have...
EVP vs. USP: The Difference and When to Use Which
The Value Proposition is a well-established marketing concept; and EVP is the employment-related version. The marketer wants their product to be “different”, so that people choose that product before another. The HR professional wants to be an employer of choice....
Employees Are the Best Storytellers of Your Employer Brand
How can we encourage employees to be the storytellers on behalf of the employer brand? We've asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Have a listen...
A Guide to Employer Reviews & Transparency
TripAdvisor, Amazon, TrustPilot... We love a good review don't we? And the world of work is no exception. Moritz Kothe is the CEO of employer review site kununu and Senior Vice President International for XING AG. kununu is breaking out of...
Pitfalls Encountered in EVP Development
The Employee Value Proposition (EVP) is defined as a unique and clearly defined set of attributes and benefits that embodies an employee’s overall work experience within the organisation. A strong EVP drives engagement, and highly engaged employees are less likely...
The Employer Brand of BPO Giant Alorica
What's in the secret sauce to developing a great employer brand? To find out what the ingredients are, we sat down with Adam Glassman of Alorica; a global customer service BPO with over 100,000 employees in 16 countries around the world. For a full...
The Royal Bank of Canada’s Employer Brand
To get a Canadian perspective on the world of employer branding, we sat down with Estela Vazquez Perez to understand the approach she has taken to help maintain The Royal Bank of Canada's high-performance culture. Have a listen to our...
How Vodafone Builds a Global Employer Brand
How do you build a global employer brand for 120,000, in 26 different countries? We recently had a chat with Catalina Schveninger of British telecoms giant Vodafone. Have a listen below, keep reading for a summary and be sure to subscribe to...
Steps to Develop a New EVP
The initial phase of creating an EVP statement is straightforward, three steps will set the process in motion: gather data, analyse the data, and write a first draft of your EVP. Data collection When you set out to create an...STAY CONNECTED.
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