The Value of Culture to an Employer Brand
What is the value of culture in employer branding? Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. With his intense experience working with startups and high-growth companies, he knows a thing...
Why Employees Are Your New Marketers
40 is the new 30, orange is the new black, and HR is the new marketing. We spoke to Michael Brenner, CEO of Marketing Insider Group who believes employees represent the greatest opportunity to create meaningful marketing programs. Have a...
How Fortune 500 Organizations Attract Top Talent
The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. We had a chat with John Wilson to find out more. Have a listen to our chat below, keep reading for a...
A Guide to Meaningful Employer Branding Content
What content pulls on the heartstrings and really moves people? This week we chat with Will Staney, founder and CEO Proactive Talent all about creating engaging content for employer branding. Have a listen to our chat below, keep reading for a...
Boosting Your Employer Brand on Social Media
Once an organisation has defined their employee value proposition and launched a new employer branding initiative internally the next step is to use social media to promote the message to the wider world. A smart social media strategy, extends the...
Analyzing Your Candidate’s Digital Footprint
Sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in...
Employer Branding for Technology Companies
We’ve all heard about the big, famous tech companies that provide their employees with a working environment and range of benefits that take the shine off the average organisational offering. Pool tables, concierge services, massage chairs, valet parking, bean bags,...
Testing Your Employer Brand
The job market is volatile and candidates have high expectations, more choice and less competition as unemployment rates fall. Nearly 60% of candidates have had a poor candidate experience, and 72% of those candidates shared that experience online or with...
How Walmart Builds Employment Brand at Scale
Think your company has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in...STAY CONNECTED.
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