Insights

How GE Blends Employment and Consumer Branding

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial...

Lessons from the World’s Leading Employer Brands

Talented, motivated employees are a venture's most important assets, but skills shortages mean that sourcing talent is not likely to get easier any time soon. Companies that can attract and retain talent are able to persuade candidates and employees that...

Why You Should Recruit Fans, Not Candidates

Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. Listen to the interview with...

A Kickstart Guide to Candidate Experience

With most candidates being rejected in any given recruiting process, plenty of people will have things to say about your company - good, bad and sometimes ugly. One way to improve what is being said, is to focus on the candidate experience....

Working with an Employer Branding Agency

If you decide to work with an agency you need to articulate a clear proposition, to have identified the essence of what the organisation is and its employee value proposition. Then you can promote the brand’s distinctive features, values and...

Do Start-Ups Really Need Employer Branding?

Let's face it, start-ups have 99 problems and surely employer branding ain't one of them? I've spoken to Erin Wilson of Hirepool.io, who says au contraire; start-ups have to double down on employer brand, or talent community as he prefers to...

3 Steps Towards Robust Employer Branding

The starting point for employer branding is the identity of the organisation, the collective, commonly shared understanding of the organisation’s distinctive values and characteristics. Employer branding involves designing an action plan consistent with the identity of the organisation. The objective...

A Dummy’s Guide to Employer Branding

You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief dummkopfs Lars Schmidt and Richard Mosley. Check out the book Employer Branding for...

How to Develop an Effective EVP

The EVP (employer value proposition) can be the centerpiece of a compelling employer brand. But what the heck is it? How do you go about developing one? To get some answers, I've spoken to the other Sage of Omaha, Maren...