Insights

A Guide to Human Insights for Employer Brands

How can we go about getting true human insights to uncover the authentic employer brand of a company? Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. I recently spoke...

Why Employer Branding Matters for Start-ups

When you are busy building your business, growing fast and dealing with all the ramifications of expansion it can be hard to find time to think about HR and recruitment processes. Branding is crucial for the successful establishment of a...

Building Employer Brand with Employee Voices

Companies love it when their employees claim it’s the best place to work. Real opinions from real people really do matter, especially in the world of recruitment. So how do you make sure your company is the most talked-about for...

What Makes a Great Employer Brand?

The organisations with great reputations as employers are those that invest in employees and build and employer value proposition (EVP) that allows them to attract talented people and retain top performers. Some of the biggest tech firms are consistently rated...

Developing an Employer Brand Strategy

The CIPD points out that the way an organisation operates drives its employer brand, helping to attract and retain talented people who want to be part of a great place to work, and who will in turn thrive in the...

A Model of Candidate Experience

Sofas. Probably the last thing you would imagine to be at the forefront of candidate experience but you’d be wrong. I recently caught up with Ben Gledhill who is the Talent Acquisition Manager at Sofology and creator of a very interesting model for...

A Guide to Content Marketing Trends for 2017, with Joe Pulizzi

Last year I spoke to Joe Pulizzi, founder of the Content Marketing Institute about what we could expect from content marketing in 2016. You can listen back to that podcast again if you need reminding but if you would rather look...

Developing the Employer Value Proposition

  An employer value proposition (EVP) is the unique set of benefits which an employee receives in return for the skills, attributes and experience they bring to a company. Each new employee brings something unique to the organisation, and corporate...

Making Recruitment Marketing Work for You

Now every recruiter wants the best talent on board or have a reputation for being the best recruiters in the industry but does that come down to company branding or recruitment technology? I’ve spoken to Lisa Jones from Barclay Jones...