Measuring the Employer Brand ROI
A strong employer brand lends an organisation a significant competitive edge in recruiting, retaining and making the most of employees; it is a differentiator, aimed at building engagement and loyalty through identity. This addresses two audiences - potential employees...
What is Employer Branding?
This is what the CIPD has to say about employer brand: “the way in which organisations differentiate themselves in the labour market, enabling them to recruit, retain and engage the right people. A strong employer brand helps businesses compete...
The Virgin Media Way to Candidate Experience
When you write "Making candidate experience and employer brand the best it can be" as your LinkedIn headline, you pretty much know I'm going to approach you with a mic and a few questions. Neil Chivers heads up employer branding at...
Employer Branding is Bullsh*t
Who thinks employer branding sucks? Hung Lee does. He says employer branding is broken and candidate experience is crap. As the founder of Workshape and a prolific recruitment pundit, I'm willing to hear him out. Listen to the interview on iTunes, SoundCloud...
Social Media & SEO: Why Both Matter for Your Employer Branding
How can you get SEO and social work together in perfect harmony? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some inter-disciplinary collaboration wisdom. Have a listen to the interview on iTunes, SoundCloud...
How Hays Became the No. 1 Staffing Agency on LinkedIn
Hays-an svejsan. Being engaging on social is hard when you're in the recruitment business. Candidates are only really interested in hearing from you when you have the right role for them. So how can you make sure to stay...
5 Steps to Engaging with Millennial Talent
Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. I recently had a chat with Brenda after she delivered a great talk...
The 5 Types of Content that Get Both Links and Shares
Some content gets hundreds of shares but never gets picked up by Google. Other content will be ranked well in searches but rarely appears on social. What's the magic behind creating content that gets both shares and backlinks? I've...
Pre-Suasion: A Marketer’s Way to Influence, with Dr. Robert Cialdini
Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. To learn the science behind it, I’ve had a chat with the grand master of influence and persuasion - Dr. Robert Cialdini. Have a...STAY CONNECTED.
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