Employee Advocacy Through the Eyes of HR, Sales & Marketing
HR, sales and marketing are key components to any company, and all three departments ultimately aim for sales: sales of the company’s products and services, its image and wellbeing. Companies do realize the benefits of good branding and networking....
How SAS Does Employee Advocacy
Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Have a listen below or keep reading for a...
4 Steps to Setting Up an Employer Brand Campaign on Social
With the introduction of algorithmic timelines and more content on our screens than ever, opting for paid media is one route that your brand could be taking in order to reach a larger audience. Here at Link Humans, we follow...
How Cisco Uses Snapchat for Talent Branding
Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins, Sr. Social Media & Talent Brand Lead, to find out. Have a listen to the...
A Guide to Social Selling, with Tim Hughes
It's time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim's new book. Have...
Employee Advocacy: Tapping into the Power of an Engaged Workforce
How do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space. Listen to the podcast episode...
A Kickstart Guide to Culture Hashtags
We’ve talked about employee advocacy a few times on this blog (see here and here), covering aspects like setting up your program, guidelines and KPIs, tool recommendations, and a few techniques to get started. One employee advocacy technique we’ve yet...
How Employers Can Embrace Transparency with Glassdoor
Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy. What can employers do to embrace this transparency and how can they ensure they...
Transforming Employees into an Online Marketing Engine
Employee advocacy. How does it actually work and what are the do's and don'ts? I speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Listen to the interview on iTunes, SoundCloud or keep...STAY CONNECTED.
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