How to Set Goals for Your EVP
NBCUniversal is a massive, massive organization. But what happens when such a large company needs to develop and activate a new EVP (Employer Value Proposition)? That was the challenge facing Anne Hurley, Director of Talent Branding at NBCUniversal. We brought...
Trend Analysis of Employer Brand from 2021 to 2022
It’s safe to say that there has been a multitude of changes since 2021 that can affect how talent may feel about the brand of their employer and how they may feel about working at their company. With significant economic,...
A Distributed, Embedded Approach to Employer Brand
On every episode of the Employer Branding Podcast we ask the same question: what is your main talent challenge? And almost every employer branding expert we speak to gives a similar response; they’re trying to hire more tech talent but...
How Social Listening Helped Mars, Inc. Evaluate Its EVP
Across the globe, businesses are scrambling to add new hires while trying to make the changes needed to stand out in a competitive talent marketplace. For many organizations, that means taking a closer look at not just what you expect...
Employer Branding with a Sales Mentality
In an increasingly competitive market for talent, employer brand and talent acquisition need to think differently about how to stand out to candidates and catch their interest. One of our standard questions on the Employer Branding Podcast is, “What is...
Enhancing Employer Attractiveness to FMCG Talent
The fast-moving consumer goods (FMCG) industry has an extensive history of powerful brands, innovative products, and advanced operations and processes. However, in recent years, FMCG companies have seemingly become less attractive to prospective talent. According to LinkedIn, the FMCG industry...
How Employer Brand and Inclusion Go Hand in Hand
Creating an Employer Value Proposition (EVP) is a balancing act. Yes, you’re trying to make something that appeals to prospective candidates and speaks to what they want in a wildly competitive labor market. However, you can’t just go by what...
How a Unique Onboarding Process Activates Twilio’s Core Values
Stephanie Alofoje was nervous. Not only did she have to build an app that interfaced with Yelp’s API, but she also had to present it to the entire organization. Plus, she’s not a developer or product manager—she’s Twilio’s Director of...
A 90-Year-Old Multinational Business with a New EVP
Baxter International is a 90-year-old multinational healthcare organization with 60,000 employees, headquartered in Deerfield, Illinois. You’ve probably used a Baxter product at some point in your life, even if you didn’t realize it, especially if you’ve ever had an IV....STAY CONNECTED.
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