Insights

Transforming Employees into an Online Marketing Engine

  Employee advocacy. How does it actually work and what are the do's and don'ts? I speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Listen to the interview on iTunes, SoundCloud or keep...

A Guide to Employer Branding on Social Media

How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I've spoken to everyone's favorite...

Listening Employer Brands: How Data is Rewriting the Rules of Branding

How can employer brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? I spoke to JR Little, who is the author of "Listening Brands - How...

Launching a New Professional Staffing Brand

  How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to...

The Ultimate Guide to Social Command Centers

  Social command centres are a great way to showcase the power of social media in real time to teams, departments, or the whole business. Their usefulness is comparable to “financial tickers” in banks and trading centres, showing stock prices...

Turning Employee Stories into Employer Brand Equity

  Why is it important for companies to be transparent about their culture and values? And how can your company build a great employer brand with the use of employee generated content? I had a chat with Lisa Cervenka and Jason Seiden of...

How to Use Instagram for Employer Branding

You may have used Instagram on a personal level, but have you ever thought of using it as a recruitment, branding or networking tool? I spoke to Angela Bortolussi, who is a partner at Recruiting Social, and just happens to...

The CEO’s Role in Employer Branding

Should CEOs build an active presence on social media? How much can their online behavior influence a company's reputation and success? And what are the most common mistakes that CEOs make on social media, that should be avoided? I caught up...

How L’Oréal Drives Employer Brand with Transparency

How can you use your employees to build a strong employer brand presence online? What's the loyalty loop of HR? What's the next big thing for digital employer branding? I spoke to Alexander Onish who is the digital employer branding manager of...