Why It's Time to Take Social Listening Seriously
I often get the chance to meet people who work in digital marketing, whether they work for agencies, small brands, big brands, global enterprises, or themselves. When talking to them about how they do their social listening, I’m amazed...
How to Create Content that Gets Shared on Social
How do you create content that gets shared on social media? To answer this question I've had a chat with Steve Rayson, co-founder of Buzzsumo, a social search tool designed to support content marketers in finding great content and understanding influence...
A Guide to Employer Brand Advocacy
We’ve seen and read several posts about brand advocacy, brand loyalty and employee advocacy programmes. We’ve even featured some of them here on the Link Humans blog. Yet, a lot of these posts are based on the assumption that we...
Learn What Your Audience Wants Thru Social Listening
What do your customers want? You can find out in a few ways: You could send out email surveys, but they would exclude people who haven’t given you their email address or their explicit permission to email them; You could...
How to Live Stream Your Employer Branding
How can you use live broadcasting tool Periscope for a social HR campaign? We have interviewed Lars Schmidt, founder of Amplify Talent and employer brand strategist at Hootsuite to find out more. You can listen to the conversation on...
Buffer vs. Hootsuite: Which Tool is Best for Employer Branding?
If you work in digital marketing/social media, chances are you’ve heard of Buffer and Hootsuite. While a lot of marketers use these tools interchangeably, they differ greatly and they both have their pros and cons. So, what are the differences...
A Guide to Social Media Recruitment
What is social media recruitment, and how can your organization benefit from it? To find out we recently had a chat with Andy Headworth who is the author of "Social Media Recruitment, How to Successfully Integrate Social Media into Recruitment...
How to Master Video Marketing
How do you go about creating engaging video content? How do you reach a large audience with your videos? How can you drive action from viewers? To answer these questions I've had a chat with Aimee Bateman who is the founder...
Should Companies Have a Separate Twitter Account for Employer Branding?
There’s more than one way of doing customer services on social media: some don’t bother at all; some do it using just a single account to handle both brand engagement and customer services; some separate their customer services from their...STAY CONNECTED.
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