How Brands Go from Survival to Significance
How can your brand go from survival to significance? I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of Digital Strategy, EMEA, and other strategic brand questions about this and other...
How to Get Started with Employee Advocacy
How does a company get started with employee advocacy? I recently had a chat with Ben Donkor who is a Social Media Analyst at Microsoft and chief blogger at Link Humans. You can listen to the audio podcast on below and make...
How to Master Social Selling, with Tim Hughes of Oracle
How do get started with social selling? I recently had a chat with Tim Hughes, UK Commercial Industries Business Development Director at Oracle UK as well as a social selling evangelist, avid tweeter and blogger. Have a listen to the...
A Guide to Digital Tools for Employer Branding
There are so many digital tools out there, each with its expertise: analytics, content marketing, publishing, visualization, etc. Although I use several of them, I keep my essential tools to a minimum. Why? Because it’s easy to suffer from “tools...
How to Launch Your Employee Advocacy Program [3 Examples]
When it comes to marketing, nothing works better for a brand's representation, than a recommendation from someone who has experience or practical knowledge of the organization. Although this is probably the most effective when coming from an entirely impartial source, employees...
What Makes an Employer Brand Socially Intelligent?
I’m going to ask you a question, and I’d like for you to answer impulsively without overthinking it. Ready? Here’s the question: is your employer brand socially intelligent? It’s a short question that raises so many other issues. First of...
How Insperity Recruiting Services Uses Social Media
Recruitment agencies have always had a challenge when it comes to social media. Firstly, they need to grab the interest of potential candidates through exciting and eye-catching content. Secondly, they need to make them want to apply for any positions they...
A Kickstart Guide to Employee Advocacy on Social Media
What drives your brand? A website is a great starting point, and if you’re on social media, that’s even better. Perhaps you’re running online and offline campaigns on a regular basis, to drive sales, traffic, or maybe better visibility and...
How Employee Profiles on LinkedIn Boost the Employer Brand
LinkedIn was founded over ten years ago now, and although the original idea was for it to be used to share tech and sales leads in Silicon Valley, most users have adopted it as a means to further their career....STAY CONNECTED.
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