Insights

The Rise of Facebook Recruitment

Just like the rise of social media, the recruitment industry has also evolved from platform to platform. One of the latest discussions online is the relevance and the use of Facebook’s Graph Search as a recruitment tool. This article will...

The Best Facebook Career Pages in Europe

We recently analysed the best dedicated Facebook Career pages in Europe and here are the results in an infographic. We hope this study will provide you with some inspiration for you to enhance your company page with better design or...

How L’Oreal Developed a New Employer Value Proposition (EVP)

We recently wrote a case study about how beauty giant L'Oréal uses social recruiting which brought attention to that company's new EVP (Employer Value Proposition). In my mind, L'Oréal is one of those companies that consistently rate as one of the best...

How Nokia Turns Employees Into Brand Ambassadors

The theme of this month’s Social Media Meetup was “How to Turn Your Customers Into Your Brand Ambassadors” with Becky Gloyne, Social Media Manager and Global Marketing Talent Acquisition Manager at Nokia. Becky is in charge of devising social media...

How Nestlé Uses Social Media for Employer Branding

Nestlé (or Nestlé S.A.), a Swiss-based (with headquarters in Vevey, Switzerland) multinational nutritional and health-related consumer goods company, has started to use social media for recruitment in the United Kingdom and the United States. When measured by revenues, it is...

How Microsoft Uses Social for Employer Branding

Microsoft is a large, multinational corporation headquartered in Seattle, Washington, which provides a wide range of computing products through several different divisions. Named one of the World’s Best Multinational Workplaces in 2011, some of their most popular products include Microsoft...

9 Tips to Writing Employer Brand Content for Social Media

This month’s Social Media London event was with Sue Keogh. The evening started with a brief introduction about Sue who runs a company based in Cambridge called Sookio, which she set up in 2008 after working freelance for a number of years working...

How General Mills Uses Social Media for Employer Branding

General Mills is the world’s 6th largest food company, headquartered in Minneapolis, MN, with over 35,000 employees. The maker of Cheerios, General Mills is a fantastic example of a company that has recognised key recruitment challenges and has addressed them through a...

How EY Uses Social Media for Employer Branding

We're sure you've heard of EY, it is, of course, one of the largest professional service firms in the world, headquartered out of London, previously known as Ernst & Young (or E&Y). EY is one of the "Big Four" accounting...