How do you go about creating engaging video content? How do you reach a large audience with your videos? How can you drive action from viewers? To answer these questions I’ve had a chat with Aimee Bateman who is the founder of CareerCake.com. She’s a consultant, speaker and skills trainer, YouTube expert and she was a keynote…
There’s more than one way of doing customer services on social media: some don’t bother at all; some do it using just a single account to handle both brand engagement and customer services; some separate their customer services from their brand account. This isn’t usually a problem on Facebook, as a lot of brands just…
How can your brand go from survival to significance? I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of Digital Strategy, EMEA, and other strategic brand questions about this and other strategic Cloud. You can listen to the audio podcast on iTunes and Soundcloud (embed below) or keep reading for…
How does a company get started with employee advocacy? I recently had a chat with Ben Donkor who is a Social Media Analyst at Microsoft and chief blogger at Link Humans. You can listen to the audio podcast on below and make sure you subscribe to the Employer Branding Podcast. Questions by me, answers by Ben. What…
How do get started with social selling? I recently had a chat with Tim Hughes, UK Commercial Industries Business Development Director at Oracle UK as well as a social selling evangelist, avid tweeter and blogger. Have a listen to the podcast embedded below, on iTunes or keep reading for an abridged transcript of our conversation. Questions by…
There are so many digital tools out there, each with its expertise: analytics, content marketing, publishing, visualization, etc. Although I use several of them, I keep my essential tools to a minimum. Why? Because it’s easy to suffer from “tools overload”: tools are supposed to make your work easier, but when misused you can easily…
When it comes to marketing, nothing works better for a brand’s representation, than a recommendation from someone who has experience or practical knowledge of the organization. Although this is probably the most effective when coming from an entirely impartial source, employees can also work as reliable advocates for a company and social media is the perfect platform…
I’m going to ask you a question, and I’d like for you to answer impulsively without overthinking it. Ready? Here’s the question: is your employer brand socially intelligent? It’s a short question that raises so many other issues. First of all, being socially intelligent isn’t to be mistaken for being on social media. Being on…
Recruitment agencies have always had a challenge when it comes to social media. Firstly, they need to grab the interest of potential candidates through exciting and eye-catching content. Secondly, they need to make them want to apply for any positions they have, and then, finally, they have to keep them interested. This marketing can sometimes be…