Insights

Buffer vs. Hootsuite: Which Tool is Best for Employer Branding?

If you work in digital marketing/social media, chances are you’ve heard of Buffer and Hootsuite. While a lot of marketers use these tools interchangeably, they differ greatly and they both have their pros and cons. So, what are the differences...

A Guide to Social Media Recruitment

What is social media recruitment, and how can your organization benefit from it? To find out we recently had a chat with Andy Headworth who is the author of "Social Media Recruitment, How to Successfully Integrate Social Media into Recruitment...

How to Master Video Marketing

How do you go about creating engaging video content? How do you reach a large audience with your videos? How can you drive action from viewers? To answer these questions I've had a chat with Aimee Bateman who is the founder...

Should Companies Have a Separate Twitter Account for Employer Branding?

There’s more than one way of doing customer services on social media: some don’t bother at all; some do it using just a single account to handle both brand engagement and customer services; some separate their customer services from their...

How Brands Go from Survival to Significance

How can your brand go from survival to significance? I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of Digital Strategy, EMEA, and other strategic brand questions about this and other...

How to Get Started with Employee Advocacy

  How does a company get started with employee advocacy? I recently had a chat with Ben Donkor who is a Social Media Analyst at Microsoft and chief blogger at Link Humans. You can listen to the audio podcast on below and make...

How to Master Social Selling, with Tim Hughes of Oracle

How do get started with social selling? I recently had a chat with Tim Hughes, UK Commercial Industries Business Development Director at Oracle UK as well as a social selling evangelist, avid tweeter and blogger. Have a listen to the...

A Guide to Digital Tools for Employer Branding

There are so many digital tools out there, each with its expertise: analytics, content marketing, publishing, visualization, etc. Although I use several of them, I keep my essential tools to a minimum. Why? Because it’s easy to suffer from “tools...

How to Launch Your Employee Advocacy Program [3 Examples]

When it comes to marketing, nothing works better for a brand's representation, than a recommendation from someone who has experience or practical knowledge of the organization. Although this is probably the most effective when coming from an entirely impartial source, employees...