How can you use your employees to build a strong employer brand presence online? What’s the loyalty loop of HR? What’s the next big thing for digital employer branding? I spoke to Alexander Onish who is the digital employer branding manager of L’Oréal, a front-runner in social and digital employer branding, to get all of the answers….
The last time we discussed influencer marketing on Link Humans we covered a number of topics, including the definition of an influencer, the various types of influencers you may encounter, how to work with them, and more. There’s one important aspect that we left out: how to pick the best influencers. Whether you need them…
Why is employee engagement critical to boosting employee advocacy? What are the benefits of employee engagement? How do you measure ROI on engagement? I’ve spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get the answers. You can listen to the podcast on iTunes, SoundCloud (embed below) or keep…
How can you create a kick-ass company culture to hire tech talent from all around the world? How can you promote a single work location to people who may never have considered it? What makes an e-commerce giant unique? I’ve had a chat with Brendan Bank, CIO of Booking.com to get some answers. Listen to the interview below or keep…
How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does “a great saga needs all sorts of heroes” actually mean? To get some answers, I’ve had a chat with Natalie Mellin, Global Employer Brand Project Manager at King….
What are the best social channels for recruiting globally? How do you differentiate yourself from talent competitors? How do you calculate return on investment on social media training for recruiters? To get some answers, I had a chat with Sarang Brahme who is the Global Lead of Social Recruiting Initiatives and Strategy at Capgemini. Have a listen…
What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I’ve had the pleasure of speaking to Julia Jachmann who is the Global Social Media Manager for the Adecco…
“This will be the year of mobile.” We’ve heard this prediction statement for about a decade, with an even bigger focus since 2010 thanks to the rise of tablets, phablets and other portable devices. In that time, I’ve seen brands upgrade their websites and newsletters with the mobile experience in mind: from Argos to Tesco, from Papa John’s to Starbucks – the…
How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Who single-handedly turned Britain’s fortunes around during the second world war? I’ve had a chat with Richard Mosley, VP of Strategy at Universum, to get some answers. Have a listen to the…