Insights

How to Use Instagram for Employer Branding

You may have used Instagram on a personal level, but have you ever thought of using it as a recruitment, branding or networking tool? I spoke to Angela Bortolussi, who is a partner at Recruiting Social, and just happens to...

The CEO’s Role in Employer Branding

Should CEOs build an active presence on social media? How much can their online behavior influence a company's reputation and success? And what are the most common mistakes that CEOs make on social media, that should be avoided? I caught up...

How L’Oréal Drives Employer Brand with Transparency

How can you use your employees to build a strong employer brand presence online? What's the loyalty loop of HR? What's the next big thing for digital employer branding? I spoke to Alexander Onish who is the digital employer branding manager of...

A Guide to Finding the Best Influencers

  The last time we discussed influencer marketing on Link Humans we covered a number of topics, including the definition of an influencer, the various types of influencers you may encounter, how to work with them, and more. There’s one important...

How Employee Engagement Drives Employee Advocacy

  Why is employee engagement critical to boosting employee advocacy? What are the benefits of employee engagement? How do you measure ROI on engagement? I've spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get...

How to Build a Kick-Ass Company Culture

  How can you create a kick-ass company culture to hire tech talent from all around the world? How can you promote a single work location to people who may never have considered it? What makes an e-commerce giant unique? I've had a...

How Video Game Developer King Brought Its EVP to Life

How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does "a great saga needs all sorts of heroes" actually mean? To get some...

How Capgemini Recruits with Social Media

  What are the best social channels for recruiting globally? How do you differentiate yourself from talent competitors? How do you calculate return on investment on social media training for recruiters? To get some answers, I had a chat with Sarang Brahme who...

A Guide to Social Media in the Workplace

What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I've had the...