What’s the key to a successful employee advocacy program? We’ve had a chat with Mikael Lauharanta, the co-founder of Smarp, to find out. Listen to the podcast interview on Soundcloud, iTunes or keep reading for a transcript of our conversation. Why do companies need employee advocacy? I touched on it a little bit already in…
How can your organisation harness the world’s largest professional network to attract talent? The answer lies in employer branding, or talent branding as the folks at LinkedIn prefer to call it. We’ve had a chat with Chris Brown who is the Director of UK Talent Solutions at LinkedIn to get some answers. You can listen to the episode…
I often get the chance to meet people who work in digital marketing, whether they work for agencies, small brands, big brands, global enterprises, or themselves. When talking to them about how they do their social listening, I’m amazed to see how many marketers don’t take social listening that seriously, or even worse –…
How do you create content that gets shared on social media? To answer this question I’ve had a chat with Steve Rayson, co-founder of Buzzsumo, a social search tool designed to support content marketers in finding great content and understanding influence or amplification. Have a listen to the podcast on iTunes, Soundcloud, or keep reading for…
We’ve seen and read several posts about brand advocacy, brand loyalty and employee advocacy programmes. We’ve even featured some of them here on the Link Humans blog. Yet, a lot of these posts are based on the assumption that we all know who our advocates and detractors are, and what makes them so attached to…
What do your customers want? You can find out in a few ways: You could send out email surveys, but they would exclude people who haven’t given you their email address or their explicit permission to email them; You could target your followers with surveys on social media, using one of the many smart targeting…
How can you use live broadcasting tool Periscope for a social HR campaign? We have interviewed Lars Schmidt, founder of Amplify Talent and employer brand strategist at Hootsuite to find out more. You can listen to the conversation on iTunes and Soundcloud, questions by me and answers by Lars. What is Hootsuite Open Source…
If you work in digital marketing/social media, chances are you’ve heard of Buffer and Hootsuite. While a lot of marketers use these tools interchangeably, they differ greatly and they both have their pros and cons. So, what are the differences between the two tools, and can they really be used interchangeably? Before diving in a…
What is social media recruitment, and how can your organization benefit from it? To find out we recently had a chat with Andy Headworth who is the author of “Social Media Recruitment, How to Successfully Integrate Social Media into Recruitment Strategy” as well as the Managing Director of Sirona Consulting. You can listen to the…