Insights

The Mobile Experience Checklist for Your Website

  “This will be the year of mobile.” We’ve heard this prediction statement for about a decade, with an even bigger focus since 2010 thanks to the rise of tablets, phablets and other portable devices. In that time, I’ve seen brands upgrade...

A Guide to Employer Brand Management

  How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Who single-handedly turned Britain's fortunes around during the second world war? I've had a chat with Richard...

How to Build an Employee Advocacy Program

What's the key to a successful employee advocacy program? We've had a chat with Mikael Lauharanta, the co-founder of Smarp, to find out. Listen to the podcast interview on Soundcloud, iTunes or keep reading for a transcript of our conversation....

How to Boost Your Employer Brand on LinkedIn

How can your organisation harness the world's largest professional network to attract talent? The answer lies in employer branding, or talent branding as the folks at LinkedIn prefer to call it. We've had a chat with Chris Brown who is the Director...

Why It's Time to Take Social Listening Seriously

  I often get the chance to meet people who work in digital marketing, whether they work for agencies, small brands, big brands, global enterprises, or themselves. When talking to them about how they do their social listening, I’m amazed...

How to Create Content that Gets Shared on Social

How do you create content that gets shared on social media? To answer this question I've had a chat with Steve Rayson, co-founder of Buzzsumo, a social search tool designed to support content marketers in finding great content and understanding influence...

A Guide to Employer Brand Advocacy

We’ve seen and read several posts about brand advocacy, brand loyalty and employee advocacy programmes. We’ve even featured some of them here on the Link Humans blog. Yet, a lot of these posts are based on the assumption that we...

Learn What Your Audience Wants Thru Social Listening

What do your customers want? You can find out in a few ways: You could send out email surveys, but they would exclude people who haven’t given you their email address or their explicit permission to email them; You could...

How to Live Stream Your Employer Branding

  How can you use live broadcasting tool Periscope for a social HR campaign? We have interviewed Lars Schmidt, founder of Amplify Talent and employer brand strategist at Hootsuite to find out more. You can listen to the conversation on...