Insights

What Makes an Employer Brand Socially Intelligent?

I’m going to ask you a question, and I’d like for you to answer impulsively without overthinking it. Ready? Here’s the question: is your employer brand socially intelligent? It’s a short question that raises so many other issues. First of...

How Insperity Recruiting Services Uses Social Media

Recruitment agencies have always had a challenge when it comes to social media. Firstly, they need to grab the interest of potential candidates through exciting and eye-catching content. Secondly, they need to make them want to apply for any positions they...

A Kickstart Guide to Employee Advocacy on Social Media

What drives your brand? A website is a great starting point, and if you’re on social media, that’s even better. Perhaps you’re running online and offline campaigns on a regular basis, to drive sales, traffic, or maybe better visibility and...

How Employee Profiles on LinkedIn Boost the Employer Brand

LinkedIn was founded over ten years ago now, and although the original idea was for it to be used to share tech and sales leads in Silicon Valley, most users have adopted it as a means to further their career....

How to Win at Real-Time Employer Branding on Twitter

Way too often real-time Twitter marketing is either not taken seriously, or discussions about it bring up the same repeated comparisons and “insights” that aren’t really insights - from the infamous Oreo tweet during the Superbowl back in 2013 (can...

A Guide to Analytics in Digital Employer Branding

In the vast world that is digital employer branding, there's practically (and arguably) nothing you can't measure. While this may appear as a great thing, it does have its downsides - the fact that you can measure everything doesn't mean...

How to Turn Employees into Social Media Advocates

In the world of business, credibility and transparency is something that is rather important to the public nowadays. People want to know what is going on ‘behind closed doors’ within certain companies and how they deal with successes and failures. ...

3 Steps to Effective Influencer Marketing

People trust recommendations from third-party sources even more than the brand itself. This is, in essence, why influencer marketing exists. Influencer marketing is, in a nutshell, when marketers look for, identify, and engage with influencers. There's an increasing trend of...

A Guide to Community Management for Employer Branding

Whether you have a big or a small employer brand/company, you may have wondered how to set up and run a successful Community Management team - not just any Community Management team, but one that is strategically successful and one...