Insights

How a Unique Onboarding Process Activates Twilio’s Core Values

Stephanie Alofoje was nervous. Not only did she have to build an app that interfaced with Yelp’s API, but she also had to present it to the entire organization. Plus, she’s not a developer or product manager—she’s Twilio’s Director of...

A 90-Year-Old Multinational Business with a New EVP

Baxter International is a 90-year-old multinational healthcare organization with 60,000 employees, headquartered in Deerfield, Illinois. You’ve probably used a Baxter product at some point in your life, even if you didn’t realize it, especially if you’ve ever had an IV....

When Doing Good is Job Number One

Developing your employer value proposition, or EVP, is tough. You need to find a way to connect your organization’s core business goals with something that job seekers can relate to. The old marketing and communications maxim of “What’s in it...

How PepsiCo Uses Data to Evolve Its Employer Brand

One of the key challenges that comes with working in employer brand is measuring sentiment. For Shana Andrews, the Senior Manager of Global Employer Brand at PepsiCo, this challenge is even more daunting because of the size and scope of...

An EVP with Purposeful Work at Its Core

Time after time on the Employer Branding Podcast, the people we talk to bring up the importance of being the sort of organization your employees are proud to be a part of. In fact, a pre-pandemic LinkedIn survey found that...

How an Experience Management Company Approaches its Employee Experience

One question that changes depending on who you talk to is where employer branding sits in the organization. For some companies, it belongs to HR. For others, it belongs under marketing. For Qualtrics, however, it’s called People Brand and sits...

How Internal Mobility Creates a Strong Employer Value Proposition

The global pandemic has changed the hiring landscape. Candidates are looking for more flexibility, better work-life balance, and are increasingly centering on things other than their career goals and salary expectations. Most importantly, a recent poll by CNBC shows that...

Why DE&I Starts with Your Team

Diversity, Equity, and Inclusion (DE&I) has become a hot topic for businesses. Job seekers are increasingly looking for more than a competitive salary and good benefits. Employees and prospective hires alike want to be part of an organization that is...

How Frontline Candidates’ Expectations Have Changed Post-COVID

Halting business as usual during COVID has led many organizations to reevaluate what they owe employees and customers. We talked to Briana Gosselin, an employment brand manager at Sodexo, to learn how the food services and facilities management company attracts...