Many people working in employer branding will tell you that a key part of the job is building coalitions with adjacent departments such as corporate branding, internal communications, and corporate marketing. For Elena Aylott, VP of global employee experience, and Jenny Andersson, creative director for internal communications and employer branding at Swedish cosmetics brand Oriflame,…
When you’re in charge of implementing an employee value proposition (EVP) or employer brand strategy across a global company, you can’t do it alone. Yes, you may be able to research and identify why people have joined and stayed at your organization, but turning that into an action plan for future success requires additional hands….
Do companies need to adapt their employer brand strategy depending on the country’s culture? A comparative study of China and the United States. Introduction One of the most significant challenges for many multinational companies (MNCs) is adapting their employer brand strategy to win talent in different countries. There is also no consensus on this question…
One of the main challenges with talent acquisition and retention in tech today is the rate at which talent moves between organizations. 48% of tech workers surveyed in 2021—nearly half—said they thought they were likely to find a new job in 2021. On top of that, there is no shortage of open opportunities on the…
For any employer branding team, content is going to play a key role in how you get your employer value proposition (EVP) across to potential employees. The problem is that content creation can often feel like you’re stuck on a treadmill, trying fruitlessly to catch up on endless content calendars and desperately trying to find…
Apple, Google, Facebook, Microsoft: these are large, global companies that don’t have any trouble recruiting top tech talent because they’re, well, extremely well-known tech companies. However, as digital transformation has rapidly accelerated in the wake of 2020, everybody is looking to attract tech talent, including global brands you might not necessarily associate with technology. These…
If 2020 taught us anything, it is that taking responsibility as an employer is key. Responsibility in the form of management communicating effectively with staff, in relation to creating a safe working environment for employees and also, managing work expectations. But these areas only lay part of the foundations towards being a responsible employer; your…
The landscape of what matters to employees has changed. Prospective employees don’t just want to know if your organization is a good place to work, but also whether or not you’re doing good in the world. Social impact has become a measuring stick for your employer brand, and top talent is taking notice. At Link…
Standing out to top tech talent used to be all about the perks your business could offer. Tech companies offered amenities like yoga classes, gyms, restaurant-quality food, nap pods, game rooms, and more. In the post-pandemic world, however, those types of perks don’t mean much to potential hires. The proliferation of remote work and the…